BusinessWeek Covers RESCUECOM Appeal Victory over Google

Court of Appeals Rules in Favor of RESCUECOM

BusinessWeek
By Michael Orey
Internet April 15, 2009:


Google's Trademark Tussle

Google suffered a setback in a legal battle over how it auctions search terms. How would eventual defeat affect the Web search market?

It's vexing for a company to see its brand name disparaged. It can be downright infuriating when that brand is used to drum up business for a rival.

So some companies are up in arms over a practice by Google that lets advertisers use a competing brand name in efforts to attract customers. Google's opponents won a legal victory recently that could presage limits on how Internet companies use brand names to sell search-related ads.

On Apr. 3, the U.S. Circuit Court of Appeals for the Second Circuit reinstated a suit filed by computer repair firm Rescuecom, which alleges that Google's practice of letting competitors bid for each others' names as search keywords infringes its trademark. Consumers who searched the term "Rescuecom" have been shown ads of rival computer repair companies.

The setback for Google (GOOG) highlights simmering questions about the rules of the road for advertisements linked to Internet search. At issue is the practice of letting marketers bid on and purchase the right to use trademarked names?even when those brands belong to a competitor?as part of online ad campaigns. Yahoo! (YHOO) is embroiled in similar litigation.

Google Reviews

Denise Mccracken
Denise Mccracken
in the last week
Had problems with my computer , Found this company called Rescuecom.They came out to my home . Clean
...Had problems with my computer , Found this company called Rescuecom.They came out to my home . Cleaned up my computer. Great customer services and awesome tech support , Will recommed them to anyone having computer or IT problems. Great company that offer great services. less
Robert Snell
Robert Snell
in the last week
Great service. Easily understood, excellent support. Truly professional. A keeper ....
...Great service. Easily understood, excellent support. Truly professional. A keeper .... less
Laura Nagle
Laura Nagle
in the last week
A scammer was trying to convince me to get gift cards to pay him back for a typo in a transaction am
...A scammer was trying to convince me to get gift cards to pay him back for a typo in a transaction amount. Sound familiar? Result was a completely locked up computer. Contacted Rescuecom and they started work on the problem immediately. Ultimately we had to reset my computer. They were completely professional from start to finish. Did I mention they would not consider the request completed until my computer was up and running again. They are patient, kind, and thorough. I cannot recommend them highly enough. 10 stars!! less
Lee Loy
Lee Loy
a week ago
Very good service. Tech had me up and running in no time.
...Very good service. Tech had me up and running in no time. less
View all Google reviews

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