Yahoo Reports on Progress of RESCUECOM Copyright Lawsuit Against Google

Google Selling Trademarked Names as Keywords for Ads

Posted Oct 2nd 2006
by Brian White:


Google gets a reprieve on advertising copyright dilemma

yhoo.bloggingstocks.com

Google Inc.(NASDAQ:GOOG) can get a break sometimes.

In this case, a court judge agreed with Google that it can't be held liable for allowing competitors of any company to purchase keyword advertising that uses competitive trade dress and actual company names and related words in order to draw customers. In other words, if Ford used "Chevy" in the keywords it purchased at Google's AdWords program, Google could not be held liable.

This is the age-old dilemma of holding/not holding the company accountable for apparent misdeeds and copyright violations perpetrated by many companies. Just like what eBay continues to see-- sellers using copyrights and other protected information to sell their wares against the competition -- Google has seen and will continue to see the same types of things. But, when do companies become responsible for the content purchased, displayed or advertised on their networks? Google and eBay Inc. (NASDAQ:EBAY) both make it clear that parties using their networks are responsible for their own content. Otherwise, both companies could not hope to police and control the rampant amount of copyright violation happening all over each company's respective properties.

Just like a P2P network that is used for trading data over the Internet. Those networks can be used for any type of information, yet some courts want to shut down services because the possibility of trading copyrighted information exists. What about legitimate data transfer?

There is no easy solution here -- except for companies going after competitors illegally using trade dress to take sales away. But can the "messenger" be responsible? An intellectual property attorney or patent/copyright attorney can cite examples here most likely. I'd love to hear them.

Google Reviews

Paul DeMartino
Paul DeMartino
in the last week
My Problem was handled professionally and competently by Roy and David. A pleasant experience. I hig
...My Problem was handled professionally and competently by Roy and David. A pleasant experience. I highly recommend them to others with technology challenges. less
Bre Iversen
Bre Iversen
3 weeks ago
David was quick to reach out to Roy who stayed and helped me with my issue and double checked that m
...David was quick to reach out to Roy who stayed and helped me with my issue and double checked that my gaming pc was setup for the best performance! less
susan poesl
susan poesl
a month ago
Rescuecom has been providing me great service for the past 14 years and I highly recommend them to o
...Rescuecom has been providing me great service for the past 14 years and I highly recommend them to others seeking computer support and services. less
Juliet Mcgriff
Juliet Mcgriff
a month ago
It is great that Rescuecom is on top of things keeping my computer up to date and maintenance throug
...It is great that Rescuecom is on top of things keeping my computer up to date and maintenance through out the year while using the services they provide. I would highly recommend to others. less
View all Google reviews

Featured in:


Feature Inthe New York TimesFOX NEWSUSA TodayComputer WorldCNNForbes