Yahoo Reports on Progress of RESCUECOM Copyright Lawsuit Against Google

Google Selling Trademarked Names as Keywords for Ads

Posted Oct 2nd 2006
by Brian White:


Google gets a reprieve on advertising copyright dilemma

yhoo.bloggingstocks.com

Google Inc.(NASDAQ:GOOG) can get a break sometimes.

In this case, a court judge agreed with Google that it can't be held liable for allowing competitors of any company to purchase keyword advertising that uses competitive trade dress and actual company names and related words in order to draw customers. In other words, if Ford used "Chevy" in the keywords it purchased at Google's AdWords program, Google could not be held liable.

This is the age-old dilemma of holding/not holding the company accountable for apparent misdeeds and copyright violations perpetrated by many companies. Just like what eBay continues to see-- sellers using copyrights and other protected information to sell their wares against the competition -- Google has seen and will continue to see the same types of things. But, when do companies become responsible for the content purchased, displayed or advertised on their networks? Google and eBay Inc. (NASDAQ:EBAY) both make it clear that parties using their networks are responsible for their own content. Otherwise, both companies could not hope to police and control the rampant amount of copyright violation happening all over each company's respective properties.

Just like a P2P network that is used for trading data over the Internet. Those networks can be used for any type of information, yet some courts want to shut down services because the possibility of trading copyrighted information exists. What about legitimate data transfer?

There is no easy solution here -- except for companies going after competitors illegally using trade dress to take sales away. But can the "messenger" be responsible? An intellectual property attorney or patent/copyright attorney can cite examples here most likely. I'd love to hear them.

Google Reviews

Valley View Self Storage
Valley View Self Storage
a week ago
We highly recommend Rescuecom Corporation. We needed immediate help with our office computer and ge
...We highly recommend Rescuecom Corporation. We needed immediate help with our office computer and getting us back up and running they were very through and great to work with. less
Tod Baseden
Tod Baseden
2 weeks ago
Awesome tech support went above and beyond. I highly recommend going with Resuecom. Roy killed it!
...Awesome tech support went above and beyond. I highly recommend going with Resuecom. Roy killed it! less
Nicole Gray
Nicole Gray
a month ago
I am so thankful for Rescuecom for saving my computer and my sanity. I spent a week trying to remove
...I am so thankful for Rescuecom for saving my computer and my sanity. I spent a week trying to remove viruses from my computer with a program I bought online that promised 24/7 premium customer service and that was a lie. This company is the real deal. I received immediate help, within a minute of me signing up and David was very kind and knowledgeable and once my computer finished its scan 7 hrs later I immediately received another call from Roy to complete the next step. All I had to do was give him access to my computer and he did the rest of the work while I did other things. He called me as soon as he was done and then went over everything with me and helped me with issues I was having with my gmail account. Exemplary customer service and highly skilled technicians and peace of mind for me, I am extremely grateful and I am now a customer for life! less
robert hand
robert hand
2 months ago
I am thoroughly impressed with this company. The attention to detail, a high level of professionalis
...I am thoroughly impressed with this company. The attention to detail, a high level of professionalism, and sticking with some rather pesky problems until both the technician and I were satisfied with the results. Bravo! less
View all Google reviews

Featured in:


Feature Inthe New York TimesFOX NEWSUSA TodayComputer WorldCNNForbes