Yahoo Reports on Progress of RESCUECOM Copyright Lawsuit Against Google

Google Selling Trademarked Names as Keywords for Ads

Posted Oct 2nd 2006
by Brian White:


Google gets a reprieve on advertising copyright dilemma

yhoo.bloggingstocks.com

Google Inc.(NASDAQ:GOOG) can get a break sometimes.

In this case, a court judge agreed with Google that it can't be held liable for allowing competitors of any company to purchase keyword advertising that uses competitive trade dress and actual company names and related words in order to draw customers. In other words, if Ford used "Chevy" in the keywords it purchased at Google's AdWords program, Google could not be held liable.

This is the age-old dilemma of holding/not holding the company accountable for apparent misdeeds and copyright violations perpetrated by many companies. Just like what eBay continues to see-- sellers using copyrights and other protected information to sell their wares against the competition -- Google has seen and will continue to see the same types of things. But, when do companies become responsible for the content purchased, displayed or advertised on their networks? Google and eBay Inc. (NASDAQ:EBAY) both make it clear that parties using their networks are responsible for their own content. Otherwise, both companies could not hope to police and control the rampant amount of copyright violation happening all over each company's respective properties.

Just like a P2P network that is used for trading data over the Internet. Those networks can be used for any type of information, yet some courts want to shut down services because the possibility of trading copyrighted information exists. What about legitimate data transfer?

There is no easy solution here -- except for companies going after competitors illegally using trade dress to take sales away. But can the "messenger" be responsible? An intellectual property attorney or patent/copyright attorney can cite examples here most likely. I'd love to hear them.

Google Reviews

Patricia Farr
Patricia Farr
in the last week
Rescuecom has once again rescued me. This time from a potential identity theft situation, and then a
...Rescuecom has once again rescued me. This time from a potential identity theft situation, and then after solving that, updating all security and operating systems. All with incredible patience and expertise in what for me was a very distressing situation. My level 3 tech Maddy spent literally days getting everything straightened out and David gave me some tips and advice that I have used. The technicians at Rescuecom are for me the best and most professional, and are always there to help quickly, with understanding and kindness, when you need them most. less
Carol Vaupel
Carol Vaupel
a month ago
I would give him 5 stars.
...I would give him 5 stars. less
Cynthia B. McCoy
Cynthia B. McCoy
a month ago
wonderrful
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Sue Baran
Sue Baran
a month ago
Jim P. was very good in explaining why a call was inputted and explained the updates that he was goi
...Jim P. was very good in explaining why a call was inputted and explained the updates that he was going to do from both Windows and Rescuecom. After completed he helped with some boot up programs to be disabled to help give me a little more "speed" in startup. Great experience. less
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