RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Diane Day
Diane Day
a week ago
Level-3 tech Anthony Buckley was very patient and informative. I am pleased with his service.
...Level-3 tech Anthony Buckley was very patient and informative. I am pleased with his service. less
Harry Hecht
Harry Hecht
2 weeks ago
Fixed my problem.
...Fixed my problem. less
Linda Jaworski
Linda Jaworski
2 weeks ago
Got locked out of my computer. Anthony was able to fix it in a short time and was up and running wi
...Got locked out of my computer. Anthony was able to fix it in a short time and was up and running with very little down time. Would highly recommend RESCUECOM! Thank you. less
tay sum
tay sum
2 weeks ago
Thanks for saving my Data!! What a relief, friendly service, timely and worth the small cost. I'm
...Thanks for saving my Data!! What a relief, friendly service, timely and worth the small cost. I'm now a customer forever. less
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