RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Patricia Farr
Patricia Farr
in the last week
Rescuecom has once again rescued me. This time from a potential identity theft situation, and then a
...Rescuecom has once again rescued me. This time from a potential identity theft situation, and then after solving that, updating all security and operating systems. All with incredible patience and expertise in what for me was a very distressing situation. My level 3 tech Maddy spent literally days getting everything straightened out and David gave me some tips and advice that I have used. The technicians at Rescuecom are for me the best and most professional, and are always there to help quickly, with understanding and kindness, when you need them most. less
Carol Vaupel
Carol Vaupel
a month ago
I would give him 5 stars.
...I would give him 5 stars. less
Cynthia B. McCoy
Cynthia B. McCoy
a month ago
wonderrful
...wonderrful less
Sue Baran
Sue Baran
a month ago
Jim P. was very good in explaining why a call was inputted and explained the updates that he was goi
...Jim P. was very good in explaining why a call was inputted and explained the updates that he was going to do from both Windows and Rescuecom. After completed he helped with some boot up programs to be disabled to help give me a little more "speed" in startup. Great experience. less
View all Google reviews

Featured in:


Feature Inthe New York TimesFOX NEWSUSA TodayComputer WorldCNNForbes