RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Becky Huestis
Becky Huestis
in the last week
Always easy to work with and helpful. Would recommend to anyone!
...Always easy to work with and helpful. Would recommend to anyone! less
E. Caldwell
E. Caldwell
in the last week
Rescue SAVED MY LIFE!!! Hallelujah for them! I have a business & I participate in other activit
...Rescue SAVED MY LIFE!!! Hallelujah for them! I have a business ~amp~ I participate in other activities. I've worked w/ Bill the most -- very professional individual. Thx U Bill, David, Forrester, ~amp~ all you guys. I don't know what I would have done w/o you. less
Sabrina Ali
Sabrina Ali
a week ago
My experience was wonderful. Bill was patient and accommodating. The issue I had, he resolved it. It
...My experience was wonderful. Bill was patient and accommodating. The issue I had, he resolved it. It was a pleasure working with him. less
marjorie gaitan
marjorie gaitan
a week ago
Thank you William at Rescuecom for addressing and resolving my issues.
...Thank you William at Rescuecom for addressing and resolving my issues. less
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