RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Barbara Smith
Barbara Smith
in the last week
GREAT, FIX MY COMPUTER TO MY REQUEST.
...GREAT, FIX MY COMPUTER TO MY REQUEST. less
Rebecca Rector
Rebecca Rector
in the last week
My Mother has been using Rescuecom for over 4 years and they do a great job of protecting her pc wit
...My Mother has been using Rescuecom for over 4 years and they do a great job of protecting her pc with the Rescuecom Internet Security Software they provide their customers. My mom and I highly recommend them for your computers needs and concerns. less
Mitchell Reed
Mitchell Reed
in the last week
I have been using Rescuecom since 2015 and they are Professional , Polite and very helpful when I ne
...I have been using Rescuecom since 2015 and they are Professional , Polite and very helpful when I need something done on the computer. I highly recommend them to others. less
Sharon Knipmeyer
Sharon Knipmeyer
in the last week
Love Rescuecom! Great help from Roy! I highly recommend Rescuecom if you have or own a Business.
...Love Rescuecom! Great help from Roy! I highly recommend Rescuecom if you have or own a Business. less
View all Google reviews

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