RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Michael Bender
Michael Bender
in the last week
The most awesome professional service. They fixed major issues
...The most awesome professional service. They fixed major issues less
Joyce Kelly
Joyce Kelly
a month ago
What a great experience I had with Roy tonight! My computer was hacked and he worked through gettin
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James Skaggs
James Skaggs
a month ago
In my conversations with David & Roy, (very professional in knowledge and listening to my compla
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David Kisyua
David Kisyua
4 months ago
very professional, efficient, excellent quality serviceI highly recommend David Milman and his team
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