RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

George Patterson
George Patterson
a month ago
I had the pleasure of contacting Rescuecom today for computer issues. I was directed to Roy who help
...I had the pleasure of contacting Rescuecom today for computer issues. I was directed to Roy who helped me with my problems. Roy exhibited expert knowledge of the issue and as a result I am back in service with my business. I cannot say enough good things how I was treated from the initial contact with the company and with Roy. Highly recommended! less
Swapnil Singh
Swapnil Singh
a month ago
Rescuecom is a great service providing company for the computer issues and security! It’s a great to
...Rescuecom is a great service providing company for the computer issues and security! It’s a great to have them. less
Carli Wittkowski
Carli Wittkowski
2 months ago
Amazing service! This is my first time with Rescuecom and I am extremely pleased. Great Customer se
...Amazing service! This is my first time with Rescuecom and I am extremely pleased. Great Customer service and so very helpful. I would most definitely recommend. less
Karen Beller
Karen Beller
2 months ago
Rescuecom is excellent. I was scammed and Roy cleared my desktop. Excellent service and Roy was very
...Rescuecom is excellent. I was scammed and Roy cleared my desktop. Excellent service and Roy was very knowledgeable. Thank You. less
View all Google reviews

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