RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Grant Winkelman
Grant Winkelman
in the last week
I did a google search and found Rescuecom and I gave them a call and they saved me from a nightmare!
...I did a google search and found Rescuecom and I gave them a call and they saved me from a nightmare! with my computer. I highly recommend the guy's to others that need help with their computers. less
Chris Snowdog
Chris Snowdog
in the last week
Rescuecom was helpful in getting the computer updated again today. We highly recommend their service
...Rescuecom was helpful in getting the computer updated again today. We highly recommend their services after using them for over 3 years. less
Christopher Larsen
Christopher Larsen
a week ago
Met with Anthony for a custom gaming PC build and I've been nothing but impressed! If you plan on ge
...Met with Anthony for a custom gaming PC build and I've been nothing but impressed! If you plan on getting your system upgraded or want help with a build a highly recommend Rescuecom! less
Arron Grady
Arron Grady
a week ago
Excellent customer service! Very fast and friendly. I would highly recommend to anyone.
...Excellent customer service! Very fast and friendly. I would highly recommend to anyone. less
View all Google reviews

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