RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Frank Ramirez
Frank Ramirez
in the last week
I would like to thank my computer tech Anthony for addressing and fixing my issue. As he troublesh
...I would like to thank my computer tech Anthony for addressing and fixing my issue. As he troubleshooted and resolved my computer issue he was friendly and knowledgeable which in this day and age is comforting. having rescuecom is having peace of mind and for that I am thankful for the service. less
Lawrence Flanders
Lawrence Flanders
in the last week
Roy was very helpful. His proffesionalism and knowledge was much more than I expected.
...Roy was very helpful. His proffesionalism and knowledge was much more than I expected. less
Yao King
Yao King
a week ago
Worked with Roy at Rescuecom, he was very kind, courteous, respectful, and helpful!
...Worked with Roy at Rescuecom, he was very kind, courteous, respectful, and helpful! less
Mary Griffiths
Mary Griffiths
a week ago
They called me within a few minutes of making an appointment and scheduling service. Roy my Remote R
...They called me within a few minutes of making an appointment and scheduling service. Roy my Remote Rescuecom Level 3 Technician was great! less
View all Google reviews

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