RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Eustache Lefranc
Eustache Lefranc
in the last week
Thank you so much Sir Roy for the good job you do for me ! for helping me with my computer. Original
...Thank you so much Sir Roy for the good job you do for me ! for helping me with my computer. Originally, I thought before no body can fix the computer but Sir Roy did and He had a lot of good patient to deal with me also he got good vision to put it everything back to normal again . Many Thanks LEFRANC less
Grandma Brauer
Grandma Brauer
in the last week
Fantastic service! Not even the Apple Tech (remotely or by phone) were not able to ID the problem an
...Fantastic service! Not even the Apple Tech (remotely or by phone) were not able to ID the problem and help me. Roy was soooooo patient! Thank you very much. Really appreciate it. Excellent value! less
Carl Lukat
Carl Lukat
in the last week
Excellent service, made me feel very comfortable about the process and the end result. Complete pro
...Excellent service, made me feel very comfortable about the process and the end result. Complete professional. This is why I subscribe to the service. Thanks. less
james miller
james miller
in the last week
I had problem with email hacking and other accounts - Wanted to be sure I could trust my computer -
...I had problem with email hacking and other accounts - Wanted to be sure I could trust my computer - technician checked computer and scrubbed files - no major problems found - returned trust that my computer files were safe for use - excellent job! less
View all Google reviews

Featured in:


Feature Inthe New York TimesFOX NEWSUSA TodayComputer WorldCNNForbes