RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Harmony Wentz
Harmony Wentz
a month ago
Roy was very helpful and assisted me in setting up my computer quickly!
...Roy was very helpful and assisted me in setting up my computer quickly! less
americasministorage
americasministorage
a month ago
First experience with Rescuecom and the tech did an amazing job. Solved all of my issues. I highly r
...First experience with Rescuecom and the tech did an amazing job. Solved all of my issues. I highly recommend them to anyone. less
pat tracy
pat tracy
3 months ago
Roy did an excellent job retrieving lost email folders. I really appreciated his time and efforts.
...Roy did an excellent job retrieving lost email folders. I really appreciated his time and efforts. less
Valley View Self Storage
Valley View Self Storage
4 months ago
We highly recommend Rescuecom Corporation. We needed immediate help with our office computer and ge
...We highly recommend Rescuecom Corporation. We needed immediate help with our office computer and getting us back up and running they were very through and great to work with. less
View all Google reviews

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