RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Christina Obitts
Christina Obitts
a week ago
As always, top notch service, super thorough, knowledgeable. Thanks David and the fine folks at Res
...As always, top notch service, super thorough, knowledgeable. Thanks David and the fine folks at Rescuecom :) less
dhana welborn
dhana welborn
3 weeks ago
great service
...great service less
Kathleen Hennan
Kathleen Hennan
a month ago
excellent in what he is doing
...excellent in what he is doing less
Melanie Ulliman
Melanie Ulliman
2 months ago
I have been a member/subscriber for many years. I have had all positive results every time. The tech
...I have been a member/subscriber for many years. I have had all positive results every time. The technicians are pleasant to interact with on every call. It has given me peace of mind to know my computer and I are protected. I don't know the capabilities of the computer, I am taught by fantastic reliable representatives. less
View all Google reviews

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