RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Jay Amburgey
Jay Amburgey
2 months ago
I was having trouble with my gmail email and I contacted Rescuecom and a technician named Roy helped
...I was having trouble with my gmail email and I contacted Rescuecom and a technician named Roy helped me restore email and folders that I thought were deleted or lost. I highly recommend these guys for your technology needs and they also help with cellphones, routers and tv's. Way to go Rescuecom. less
Jean Ende
Jean Ende
3 months ago
I was in a panic because I'd been hacked--they saved the day and took care of all my problems right
...I was in a panic because I'd been hacked--they saved the day and took care of all my problems right away. less
Rubin Cohen
Rubin Cohen
3 months ago
Excellent service, restored my computer, very good interaction, highly recommended
...Excellent service, restored my computer, very good interaction, highly recommended less
Jon Murphy
Jon Murphy
3 months ago
Everything has been great! I am really glad to have the help with tech support for my private practi
...Everything has been great! I am really glad to have the help with tech support for my private practice, 10/10 highly recommend. less
View all Google reviews

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