RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Denise Mccracken
Denise Mccracken
in the last week
Had problems with my computer , Found this company called Rescuecom.They came out to my home . Clean
...Had problems with my computer , Found this company called Rescuecom.They came out to my home . Cleaned up my computer. Great customer services and awesome tech support , Will recommed them to anyone having computer or IT problems. Great company that offer great services. less
Robert Snell
Robert Snell
in the last week
Great service. Easily understood, excellent support. Truly professional. A keeper ....
...Great service. Easily understood, excellent support. Truly professional. A keeper .... less
Laura Nagle
Laura Nagle
in the last week
A scammer was trying to convince me to get gift cards to pay him back for a typo in a transaction am
...A scammer was trying to convince me to get gift cards to pay him back for a typo in a transaction amount. Sound familiar? Result was a completely locked up computer. Contacted Rescuecom and they started work on the problem immediately. Ultimately we had to reset my computer. They were completely professional from start to finish. Did I mention they would not consider the request completed until my computer was up and running again. They are patient, kind, and thorough. I cannot recommend them highly enough. 10 stars!! less
Lee Loy
Lee Loy
a week ago
Very good service. Tech had me up and running in no time.
...Very good service. Tech had me up and running in no time. less
View all Google reviews

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