RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Keoni Jefferson
Keoni Jefferson
in the last week
When I say, I am truely expressed. David and his team are a blessing in disguise. I was just hired f
...When I say, I am truely expressed. David and his team are a blessing in disguise. I was just hired for a work at home postion. My compter had several, multiple virues. David stayed with me over the phone to fix, and resolve the issues. His personality and the ability to show me what not to install, was comforting. I'm greatly appreciative of RUSCUECOM. less
Sheila O'connor
Sheila O'connor
a week ago
When I called my compute was completely dead. Going away on Sunday and needed to have access to my c
...When I called my compute was completely dead. Going away on Sunday and needed to have access to my computer to get emails out before I left. I talked with T and she was very pleasant and understanding. Take all my information and had tech David call me back. Davis was so awesome and worked with me to get to the point were he could take over my machine. I am so thankful for David he was patience, understand, working with me. He went above and beyond to ensure me that everything will be okay and he would work all night if he had to get my computer fixed. I worked as a supervisor, office manager for many years, I would have been delighted to have David on my team. Once again I am thankful I gave rescue Com I have never any problems with any of the techs. I really appreciate David approach to customer service. Once again he was AWESOME! less
Katie Chuong
Katie Chuong
2 weeks ago
David is awesome!! He is so patient with all my issues and caring and I would definitely recommend t
...David is awesome!! He is so patient with all my issues and caring and I would definitely recommend this 5 star company to everyone, friends and family! less
Karen Gutfeld
Karen Gutfeld
a month ago
These guys are very helpful and know what they are doing. I am a complete dummy when it comes to tec
...These guys are very helpful and know what they are doing. I am a complete dummy when it comes to tech matters and David always walks me through it patiently so that in the end my problem is solved. Very appreciated. less
View all Google reviews

Featured in:


Feature Inthe New York TimesFOX NEWSUSA TodayComputer WorldCNNForbes