RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Ron Anderson
Ron Anderson
in the last week
Anthony is an exceptional technician. He is people oriented to a very high level and has the abil
...Anthony is an exceptional technician. He is people oriented to a very high level and has the ability to turn a customer into a friend in a short period of time. I plan to ask for his assistance in the future. Ron Anderson less
Barnet Fair
Barnet Fair
in the last week
I found Rescuecom doing a Google Search because our main computer crashed and we needed help getting
...I found Rescuecom doing a Google Search because our main computer crashed and we needed help getting our business back up and running and they were extremely helpful and got up back up and running for next business day to come. I highly recommend them to others. less
Gina L
Gina L
a week ago
Fast service, very clear on the charges, very helpful with extra information and calming my concerns
...Fast service, very clear on the charges, very helpful with extra information and calming my concerns about using security programs, etc.. less
Christopher Kelleher
Christopher Kelleher
a week ago
I just picked up my 10 year old IMac computer that I thought was dead. Anthony took great care of me
...I just picked up my 10 year old IMac computer that I thought was dead. Anthony took great care of me and it was all included in my unlimited subscription. Rescuecom is AMAZING. I love the piece of mind they give me here. Highly, highly recommended! less
View all Google reviews

Featured in:


Feature Inthe New York TimesFOX NEWSUSA TodayComputer WorldCNNForbes