RESCUECOM Lawsuit Against Google Featured in Mercury News

Mercury News Reports on Latest Developments in Copyright Suit

Posted on Fri, Sep. 29, 2006
By Elise Ackerman
Mercury News:


Judge dismisses suit against Google over trademarked terms in ads

A federal judge granted Google a significant victory Thursday, ruling that the search engine did not violate federal law when it sold trademarked terms in an online advertising auction.

Judge Norman Mordue, of the U.S. District Court, northern district of New York, dismissed a suit brought against Google by Rescuecom, a computer repair and consulting business.

In a suit filed September 2004, Rescuecom had claimed that Google violated its trademarked name by selling it as an advertising keyword to competitors. When a keyword is entered by someone using Google's search engine, it triggers small text-based ads that run alongside search results.

Google's policy on the use of trademarks to trigger online ads placed by competitors has rankled a number of advertisers, including insurance giant Geico, which settled a similar suit against Google last year, and American Blind

Google Reviews

Mina Kenevan
Mina Kenevan
in the last week
Been with rescuecom for over 7 years very happy with the service.
...Been with rescuecom for over 7 years very happy with the service. less
Justin Kaplan
Justin Kaplan
in the last week
Very unusual to have someone helping with my computer to go out of their way to help, doing some thi
...Very unusual to have someone helping with my computer to go out of their way to help, doing some things that I was hesitant to even ask. Excellent overall. less
Nikki Edwards
Nikki Edwards
a week ago
This was my first experience with Rescuecom. I got a tech named Roy.He was amazing! He was knowledge
...This was my first experience with Rescuecom. I got a tech named Roy.He was amazing! He was knowledgeable, patient, with excellent customer service skills. While fixing my machine, he built great rapport to avoid dead air. He was so detailed oriented that he even concluded that I wore glasses simply because my fonts were SLIGHTLY larger. He went above and beyond by ensuring that my virus infected machine was cleaned to perfection to include edge, IE, google chrome etc...I will request him every time. You should also! less
David Elderkin
David Elderkin
a week ago
Andrew was very nice, very professional, and funny (!). I enjoyed having him help me. and look forw
...Andrew was very nice, very professional, and funny (!). I enjoyed having him help me. and look forward to speaking with him again (not for a serious problem, i hope) less
View all Google reviews

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