RESCUECOM Sues Google Over Trademarked Keywords

Google Infringes on RESCUECOM Trademarks

Sues Google Over Trademark Infringement
Syracuse-based company questions use of its name in advertising sales


SYRACUSE, NY
September 10, 2004:

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RESCUECOM, a Syracuse-based franchised computer services firm, has filed suit against the Internet search engine Google for allowing and advising computer service companies to use the word "RESCUECOM" in the list of terms used to generate their advertisements. In its lawsuit, RESCUECOM argues that such a practice is in violation of trademark law, and as a result leads to Google users contacting and utilizing rival companies who they think are associated with RESCUECOM.

"It's a shame that Google has to exploit an explicitly trademarked name all for the sake of a few cents per click," said David A. Milman, CEO. "In this way, those companies willing to pay for the most advertising search words can conceivably trample upon and utilize competitors for their own gain - it's blatant trademark infringement."

Until recently, RESCUECOM has gone straight to its competitors, sending "cease and desist" documentation threatening legal action if the usage of RESCUECOM's name was not discontinued. When one these companies wrote back saying that they did not choose their keywords and that Google provided them, RESCUECOM made the decision to sue Google over trademark infringement.

In April of 2004, Google created a new policy stating that it would no longer disable advertisements which use trademarks without permission as "keyword triggers." Up until that point, Google willingly took down advertising links that misused trademarked names or phrases.

"Google's change in policy has forced us to take legal action against it to protect our trademark," said Edmund Gegan, franchise legal counsel. "By hijacking our name for use in advertising search terms, Google is diluting the value of RESCUECOM for its own profit and for the benefit of our competitors."

Headquartered in Syracuse, New York, RESCUECOM® is the premiere franchiser in the computer services industry that delivers business and sales resources from the industry's "best of the best" computer technicians and consultants. RESCUECOM's main product, One-Hour On-site Response, delivers a certified technician to the customer within one hour of request and is available nationwide. For more information on either the business or franchising opportunities, visit RESCUECOM's website at www.rescuecom.com.

Google Reviews

Justin Kaplan
Justin Kaplan
in the last week
Very unusual to have someone helping with my computer to go out of their way to help, doing some thi
...Very unusual to have someone helping with my computer to go out of their way to help, doing some things that I was hesitant to even ask. Excellent overall. less
Nikki Edwards
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This was my first experience with Rescuecom. I got a tech named Roy.He was amazing! He was knowledge
...This was my first experience with Rescuecom. I got a tech named Roy.He was amazing! He was knowledgeable, patient, with excellent customer service skills. While fixing my machine, he built great rapport to avoid dead air. He was so detailed oriented that he even concluded that I wore glasses simply because my fonts were SLIGHTLY larger. He went above and beyond by ensuring that my virus infected machine was cleaned to perfection to include edge, IE, google chrome etc...I will request him every time. You should also! less
David Elderkin
David Elderkin
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Andrew was very nice, very professional, and funny (!). I enjoyed having him help me. and look forw
...Andrew was very nice, very professional, and funny (!). I enjoyed having him help me. and look forward to speaking with him again (not for a serious problem, i hope) less
Deborah O'Connor-Slater
Deborah O'Connor-Slater
a week ago
Just completed my first service call to Rescuecom Syracuse. It was a rewarding experience. I have a
...Just completed my first service call to Rescuecom Syracuse. It was a rewarding experience. I have a very older machine and was afraid I could not recover lost or corrupt files. The response time from service call to response from technician was very fast (maybe 10 Min)The Technician Anthony was very courteous. He walked me through the process of recovering my "lost" files. Everything was recovered and I am good to go. He took the time to explain what he was doing and in his follow-up he made some very helpful recommendations to maintain my computer. I am very satisfied with the service and recommend it to anyone who is having computer problems. less
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