RESCUECOM Sues Google Over Trademarked Keywords

Google Infringes on RESCUECOM Trademarks

Sues Google Over Trademark Infringement
Syracuse-based company questions use of its name in advertising sales


SYRACUSE, NY
September 10, 2004:

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RESCUECOM, a Syracuse-based franchised computer services firm, has filed suit against the Internet search engine Google for allowing and advising computer service companies to use the word "RESCUECOM" in the list of terms used to generate their advertisements. In its lawsuit, RESCUECOM argues that such a practice is in violation of trademark law, and as a result leads to Google users contacting and utilizing rival companies who they think are associated with RESCUECOM.

"It's a shame that Google has to exploit an explicitly trademarked name all for the sake of a few cents per click," said David A. Milman, CEO. "In this way, those companies willing to pay for the most advertising search words can conceivably trample upon and utilize competitors for their own gain - it's blatant trademark infringement."

Until recently, RESCUECOM has gone straight to its competitors, sending "cease and desist" documentation threatening legal action if the usage of RESCUECOM's name was not discontinued. When one these companies wrote back saying that they did not choose their keywords and that Google provided them, RESCUECOM made the decision to sue Google over trademark infringement.

In April of 2004, Google created a new policy stating that it would no longer disable advertisements which use trademarks without permission as "keyword triggers." Up until that point, Google willingly took down advertising links that misused trademarked names or phrases.

"Google's change in policy has forced us to take legal action against it to protect our trademark," said Edmund Gegan, franchise legal counsel. "By hijacking our name for use in advertising search terms, Google is diluting the value of RESCUECOM for its own profit and for the benefit of our competitors."

Headquartered in Syracuse, New York, RESCUECOM® is the premiere franchiser in the computer services industry that delivers business and sales resources from the industry's "best of the best" computer technicians and consultants. RESCUECOM's main product, One-Hour On-site Response, delivers a certified technician to the customer within one hour of request and is available nationwide. For more information on either the business or franchising opportunities, visit RESCUECOM's website at www.rescuecom.com.

Google Reviews

Christeena Winter
Christeena Winter
in the last week
I have been satisfied with my experience with your company. Technicians have been friendly and help
...I have been satisfied with my experience with your company. Technicians have been friendly and helpful with my problems. I feel my computer has been protected. less
Frank Ramirez
Frank Ramirez
in the last week
I would like to thank my computer tech Anthony for addressing and fixing my issue. As he troublesh
...I would like to thank my computer tech Anthony for addressing and fixing my issue. As he troubleshooted and resolved my computer issue he was friendly and knowledgeable which in this day and age is comforting. having rescuecom is having peace of mind and for that I am thankful for the service. less
Lawrence Flanders
Lawrence Flanders
a week ago
Roy was very helpful. His proffesionalism and knowledge was much more than I expected.
...Roy was very helpful. His proffesionalism and knowledge was much more than I expected. less
Yao King
Yao King
a week ago
Worked with Roy at Rescuecom, he was very kind, courteous, respectful, and helpful!
...Worked with Roy at Rescuecom, he was very kind, courteous, respectful, and helpful! less
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