Will Lenovo Have The Next Big Video Game Console?
In 2011, Lenovo had a lot to be happy about. Rescuecom named the computer manufacturer Lenovo one of the most reliable computers on the market in the First Quarter 2011 Reliability Report. As the creator of one of the most reliable PCs on the market, Lenovo is looking to broaden its horizons. Lenovo has chosen to branch out into the gaming console market and 2012 may well see the first Lenovo gaming console.
Lenovo announced the iSec and is planning to release the console in May of 2012. The iSec, which is an acronym for “Sports Entertainment Center,” will be released first in China. Chinese citizens are not allowed to purchase or own most of the popular gaming consoles they manufacture in their own country. As a result, Lenovo’s iSec will not be competing with the Wii, Playstation 3 or Xbox 360 for the hearts and minds of China’s consumers! Not having to compete against the big consoles that dominate the U.S. gaming market gives Lenovo hope for a successful product launch.
Lenovo also has a potential advantage in China with its interface. Lenovo is continuing to pioneer motion capture technology with its iSec. Your body will act as the controller for the iSec; there will not be any external controller to play the games the programmers are developing for Lenovo’s new platform. Lenovo is showing real forethought in its market with the controller-less approach to launch its gaming system; the Asian markets have shown a strong predilection toward physical video games. Dance video games, which are sweeping through the popular youth culture of the United States now, were hugely popular in Asian countries before the U.S. “discovered” them.
Eedoo Technology, a Beijing-based partner with Lenovo on the iSec, is not limiting its software developing to sports-related projects. Already, eedoo has showcased a fantasy adventure program for the iSec, which broadens its appeal in the gaming community. As well, the iSec features an interface with the user’s home stereo system. This transforms the iSec from a gaming console into a full entertainment system. The first major application that makes the iSec into a full entertainment system allows the gaming console to be used as a karaoke machine.
Whether Lenovo is successful with the iSec or not, the company seems to have done its homework in designing a gaming system that enters a rather flooded market with some new ideas. If the iSec is successful in China, Lenovo could release the gaming consoles in the United States in time for a late-2012 release.
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