Computer Support Blog

Companies in the tech sector most frequently rise using a single service or main product line.  With success comes emulation – or imitation – and many times, the pioneers in a field find themselves surpassed by new companies that offer a newer or better version of what the pioneering company originally innovated.  Companies that want to remain viable in the tech sector have to adapt and usually diversify in order to grow and survive.  Yahoo! has been having a rough couple of years in the shadow of Google’s ascendency.  But Mickie Rosen is working hard to turn Yahoo’s fortunes around.

Mickie Rosen is the Senior Vice President of Global Media and Commerce at Yahoo!  Hired as the Senior Vice President of the Yahoo! Media Network in January of 2011, Rosen has worked hard to rebrand Yahoo! as more than simply a search company.  In fact, her priority has been to make Yahoo! a new destination for streaming media and digital programming.  To accomplish that goal, Mickie Rosen recently negotiated a deal with Hulu and several other premium streaming services to bring content to the Yahoo! Media Network.

That Mickie Rosen could help turn Yahoo! around is no surprise; she is an expert in the field of marketing and digital media.  After graduating from the University of California at San Diego, Mickie Rosen went to the East Coast for graduate work at the prestigious Harvard Business School.  Rosen graduated with her MBA in 1994 and went to work for McKinsey & Company.

Mickie Rosen’s interest in the tech sector began when she took on executive roles for companies like Idealab! and The Walt Disney Company’s Corporate Alliance Group.  After negotiating deals between big businesses and helping get the Idealab! consumer robotics company up and running, Rosen began a solid career in the tech sector.  Fascinated by e-learning, Rosen helped to establish an Internet-based education start-up.  Mickie Rosen was also the head of marketing and product development for Fandango and she is largely credited with building the company to a point where it became viable for Comcast to acquire it.

Following her work building up Fandango, Mickie Rosen went to work for MySpace (when it was still a big deal!) and there she was responsible for product acquisition.  That brought her to the attention of Fox Interactive Media, whose executives brought her on board as Senior Vice President and General Manager, Entertainment.

Before joining Yahoo!, Mickie Rosen beefed up her business credentials by working for Fuse Capital, one of the leading digital media venture capital firms.  With her success at finding the right start-ups and partnerships in the digital media world, Mickie Rosen became an ideal choice to be Yahoo’s new Senior Vice President of Global Media and Commerce!

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