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If You Ran One Of The Biggest Online Retail Stores, Well, You’d Be Like Jeffrey Bezos!

The Internet has produced many billionaires.  The dot com bubble may have burst, but some business owners made a lot of money very fast.  One of the few such executives who are still standing at the head of a successful dot com is Jeffrey Bezos.  Jeffrey Bezos is the President, CEO and Chairman of the board of Amazon.com.

Jeffrey Bezos founded Amazon.com in 1994 as the Internet was still growing.  As brick and mortar stores were slowly developing an online presence, Bezos created the virtual bookstore with a robust inventory and a commitment to customer service.  A year before eBay was launched, Bezos had Amazon.com online, selling books and building a customer base.  Quickly realizing the site was underperforming for its potential, Bezos expanded Amazon.com to sell movies, music and other products alongside books.  Bezos transformed the business he ran from his garage to an international online retailer that increased his net worth to approximately 18 billion dollars!

While many billionaire CEOs of technology-related companies achieved their prominence from having a fresh, new idea, Jeffrey Bezos simply exploited, first and best, the emerging technology.  There is nothing particularly audacious about the idea of using the Internet to sell goods.  What made Amazon.com impressive at the time of its inception was that Bezos effectively exploited the new revenue channel to reach an exceptional marketplace.  While established brick and mortar stores were looking to supplement their income through occasional online sales, Bezos realized the potential of the virtual storefront and built Amazon.com.  Bezos pioneered the idea of the virtual storefront, selling a product online without an accompanying physical store.  When Bezos’s model proved successful, Pierre Omidyar would take the idea a step further and build an online sales site without any product (eBay)!

While many Internet stores have since risen and fallen, Amazon.com has remained strong.  Many attribute the strength of Amazon to the leadership Jeffrey Bezos exhibits as founder, CEO, President and Chairman of Amazon.  It is hard to argue with that logic.  By commissioning the creation of the Kindle, Bezos helped to ignite the entire e-reader market as well as a renewed interest in reading by the general population.  The success of the Kindle Fire, which many industry analysts suggest Amazon is selling at or below the cost of production, illustrates Bezos’s commitment to a long-term approach for Amazon.com’s success.  Bezos sees the value in selling more of a product at a loss when the virtual product – the e-books – has the potential to make his company billions!

A pioneer in the Internet retail market, Jeffrey Bezos is a CEO who was at the right place, at the right time, with the right vision!

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david@rescuecom.com

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