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Will We Soon Be ‘Binging’?

We all know Google, Bing, and Yahoo are the most popular search engines. Why, when there are hundreds of other possible choices, do people choose these three? Maybe there is a better choice out there, but how will you know? How do you choose a good search engine?

According to comScore’s latest press release, Bing now controls 15.1% of the market share for search engines in the United States. Yahoo, which dipped to 14.5% in December, has been decreasing in market share for quite some time now. Google, unsurprisingly, reigns supreme with 65.9% market share. If Bing continues to rise in popularity though, it may eat slowly away at that impressive number.

But what makes one better than another? Why did Bing finally surpass Yahoo? Why is Google the most popular?

One of the factors in making Google the most popular search engine is that is has the most reliable results with the highest Internet security. It does this by not taking the word of the website about what it is, but by watching how users interact with the site and what people are saying about it on other reputable sites. This helped Google eliminate most of the spam results years ago and increase its overall Internet security. It is not that Yahoo and Bing do not do this, but rather that Google did it first and became very popular because of it.

Another factor is relevance. People want to see relevant answers on the first page, within the first few links, and they get that from Google. The reason Google has more relevant links is that Google has a bigger database than many other search engines and it is constantly updating and re-evaluating the links to make a better experience for users.

Goggle will sometimes provide an answer to the search query, a service other search engines do not currently have. For certain searches, Google will supply an easy, short answer at the top of the page based on the information it has gleaned from the links on the page. No other search engine does this.

Finally, the reason Google is so popular and much better than the other search engines: that was all Google initially did. Searching the Internet was the only purpose for Google when it began, so Google is an expert in its field. Bing, which is run by Microsoft and used to be MSN, and Yahoo have both focused on other things from the beginning. Therefore, it is no surprise that Google wins out over all other competitors.

Bing is getting bigger, but at only three years old, it is still hard to tell where its future is heading. Maybe one day Bing will depose Google and become the dominant search engine, maybe not. All we know for sure is that Yahoo is slowly dying, Google is still on top, and Bing has promise.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

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