Creative Programming And Business Models: Roy Liu Continues To Pioneer In Video Gaming!
The rise of video games on smartphones and tablet computers has led to many changes in perception about video gaming. People who used to despise video games now make Gardenville and Angry Birds exceptionally popular. With the change in both attitudes toward video games and the rise of untraditional video game platforms comes the need for new business models. One of the new attempts to make money off these new forms of gaming comes from Roy Liu.
Roy Liu is a co-founder of the new company GimmieWorld. Liu is also the company’s Chief Technology Officer. GimmieWorld is the innovative new site that rewards video game enthusiasts for trying new games on their mobile computing device or smartphone. Liu’s idea for the platform was to have incentives for trying new games and GimmieWorld provides points to users for trying new games. Those points may be redeemed for freebies both within the games and on the emerging GimmieWorld site. To lure more developers to GimmieWorld, Roy Liu has illustrated a strong connection between mobile computing customers and giveaways that gives developers a real incentive to try the new service. As a developer himself, Roy Liu recognizes the importance of getting your product in front of the intended consumers and his GimmieWorld provides that service for emerging mobile video game developers!
GimmieWorld was the brainchild of Roy Liu, who grew up with a love of video games from growing up playing at an arcade. As a student in China, Liu illustrated a strong aptitude for software engineering. After getting his Bachelor’s of Science in Software Engineering at East China Normal University, Roy Liu pursued his Master’s in Mobile Computering and Networking at University College Cork. Concurrent to his Master’s work, Liu worked as a software engineer for Microsoft in their Shanghai facility. As soon as he completed his Master’s work, he moved to the United States.
Armed with his new Master’s degree, Roy Liu went to work for PopCap Games. At PopCap Games, Liu worked as a software technician on the immensely popular Plants Vs. Zombies game. It was in developing Plants Vs. Zombies and seeing how EA Games distributed it that Roy Liu became fascinated with new business models for the video game industry. After five years with PopCap Games, Liu is striking out on his own with GimmieWorld. All eyes are on Liu to see if he can make his great idea into a successful business!
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