Carl Bass, Promoting 3-D As The Head Of Autodesk!
Regardless of what one may think of 3-D movies, 3-D technology is undeniably cool. Visual effects may only be one component of popular movies and television works, but it is an increasingly important component. Visual effects are also created more and more through the use of computers. A significant number of the computers used to create special effects for blockbuster movies and popular television shows run Autodesk. Carl Bass is the CEO of Autodesk.
As CEO of Autodesk, Carl Bass is responsible for developing and marketing the Autodesk tools to keep them the industry standard for special effects. Infatuated by 3-D effects, Bass recently made many Autodesk 3-D applications free to Autodesk users. By increasing the availability of the 3-D tools, Bass hopes to keep Autodesk dominant in the market. So far, his plan is working quite well.
Bass came to Autodesk when Autodesk bought his first company, Ithaca Software, in 1993. Having marketed HOOPS, an important 3-D software, for Ithaca Software, Carl Bass was a great asset to Autodesk and was part of their interest in the smaller software company. Carl Bass ascended from Executive Vice President of product development to Chief Technology Officer of Autodesk. When Autodesk promoted Carl Bass to Chief Operating Officer, Bass developed his abilities at worldwide marketing and marketing. From there, he was the natural choice when the Board started looking for a new CEO.
In recent months, Carl Bass has been spearheading the efforts to get Autodesk integrated with the Cloud. Cloud computing is something Carl Bass sees as vital to the growth of Autodesk, especially for the development of 3-D effects for movies, television and computer games. Bass sees the Cloud as a convenient way for developers working at multiple locations to interact quickly by sharing their designs and ideas using Autodesk programs in the Cloud. Carl Bass’s philosophy is one that is very popular with designers who like to get feedback on their innovations quickly. As Bass realized, making Autodesk Cloud-based gives developers the flexibility for that type of fast feedback with the companies with whom they work.
As CEO and President of Autodesk, Carl Bass is responsible for the success of the immensely popular SketchBook program. SketchBook has seven million users, which makes the computer drawing program competitive with big computer games! The ability to offer something so simple to fill a niche that becomes a phenomenon is rare in business, but Carl Bass has proven himself to be an expert in making obscure programs popular!
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