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A Facelift For iTunes

Whether you use a desktop, laptop, tablet or smartphone, you probably use iTunes. iTunes is available on PCs, Macs, and iOS (though not Android) and millions of people use iTunes to download, sort, and play music on their devices every day. The iTunes store also provides access to videos and apps as well. It has not, however, had an overhaul since 2009.

In 2009, Apple released a complete redesign for iTunes and the iTunes Store. This new design was easier to use and users found they could find the content they were looking for much faster than with the old layout. Categories are simple to find and sort through.  In the redesign of the site, popular artists were featured prominently, and the new design illustrated that Apple cared about allowing users to access all of the content available to them. The redesign was a good one and users were overwhelmingly happy.  There was a significantly lower backlash to the iTunes redesign than updates to Facebook, Twitter, and other prominent websites.

It is now almost four years, and countless updates, later. New services have enhanced the user’s experience, but they also created a more cluttered interface.  Inconsistent updates have compromised the sleek, easy-to-use iTunes design. The constant updates are cluttering the great redesign of iTunes with new products and features that do not mesh as well as they could with the overall look and feel of the program.

Apple is aware of this cluttering problem and is in the process of creating a new design for the iTunes store. Apple will launch this overhaul to the iTunes Store and App Store later this year, possibly when the new Mountain Lion operating system launches. Rumors about the new iTunes range from a simple facelift which would smooth out the many compatibility problems of features added since the 2009 redesign to a complete overhaul that will present an entirely new look and feel to iTunes when the update comes online.  The updated version of iTunes is likely to come at different times for different platforms, though, with the iOS update coming later than the update for Macs and PCs.

Taking time to focus on iTunes now is more than just a gambit while Apple works through bad press over their association with Foxconn.  Instead, updating iTunes allows Apple Computers to once again show its consumer base that it is responsive, that style and function are still key elements in how Apple products work.  Given that iTunes is integral to getting the most out of devices like the iPhone, iPod Touch and iPad, overhauling iTunes could be a significant act for Apple.  Following on the heels of the new iPad, Apple could have a great second quarter if it shores up the interest of its customers by providing a substantive overhaul to iTunes!

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