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Apple Media Event – New Touch and Apple TV

Apple has announced a media event for September 1, at which the company is expected to announce a new iPod Touch and a refresh of Apple TV, which launched three years ago but never truly caught on.

While most expect Apple CEO Steve Jobs to downplay the Apple TV angle and instead focus on video playback on the iPod, iPad, and iPhone, there is reason to think that Apple TV could be a more long term play for the company.

Jobs has said that until such time as end users could stream television, movies, and other video content from their computer to their TV, with little or no need for tech support or elaborate hook-ups, he didn’t expect Apple TV to be mainstream hit.  That, apparently, still holds true.

What’s interesting to note is that most pre-event reports have indicated that Apple TV is expected to run the same iOS as the iPad and would have access to the iTunes App Store.

Such access could allow Apple TV to be used for games and apps, turning into Apple’s entry into the home gaming market as well.  With television rentals set to be available from Disney, ABC, FOX, FX, and others, Apple could be positioning itself nicely for the long term as an all-in-one home entertainment delivery system.

For now, Apple is expected to put its emphasis on the iPod Touch and watching video content on the other i-devices, ideas general users could grasp without needing tech support.  But, as with everything Apple, a newly refreshed – and more useful – Apple TV is sure to attract attention and could appeal to a more mainstream audience.


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