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Merchandising Angry Birds: The Best The Fad Has To Offer!

There is nothing new about popular companies or brands merchandising their name well outside the product that initially made the company famous, even in the technology sector.  One need look no further than Apple’s early 1980s line of windbreakers and Swiss Army Knives to know that the tech sector, like the media and celebrities, has long tried to make money off baubles unrelated to their technological advances.  As one of the most popular video games on the market for the last few years, one of the biggest licenses to stem from the technology sector is Angry Birds.

Angry Birds is a very popular game, initially for smartphones and tablet computers, that helped to make touchscreens seem vital to mobile computer users.  With its popularity and the iconic, simply-rendered, bright-colored, animated characters, Angry Birds had a wealth of merchandising options outside the game itself.  Rovio has exploited the popularity of Angry Birds to licensees who have made Angry Birds umbrellas, stickers, and dinner plates!  With so much Angry Birds merchandise on the market, it can be hard to guess at what is good and what may be passed by.  The best Angry Birds products to stem from the game are:

Plush Angry Birds with sound (Commonwealth Toys) – The two-dimensional Angry Birds truly come to life for fans with the 5” Angry Birds plush line from Commonwealth Toys.  The line includes all of the popular and obscure Angry Birds – red, yellow, white and several others – as well as the Pigs (with and without helmets).  While there are many sizes of Angry Birds plush, the 5” ones are more affordable and take up less space (and offer more variety) than the larger sizes.  In addition to great embroidered stitching on the eyes, Commonwealth Toys gave these toys additional value by including a sound chip in most of them.  By pressing on the plush, the stuffed bird or pig will play sounds from the computer game!

Angry Birds: Knock On Wood game (Mattel) – Because Angry Birds started as a video game that requires some sense of physics to enjoy, the Knock On Wood game makes for a great physical game in the real world.  Mattel has players build wooden structures, just like in the Angry Birds video game, then launch small plush Angry Birds at the structures to knock them down.  This is a clever, fun, and engaging game that gets kids off the computer and playing in the real world.

“Bird Is The Word” Angry Birds T-Shirt (Fifth Sun) – Blue may not be your color, but the blue t-shirt from Fifth Sun featuring Angry Birds and “The Bird Is The Word” certainly captures right now in pop culture.  A few years ago, Family Guy resurrected The Trashmen’s song “Surfin’ Bird” with its memorable (and annoying) refrain.  Pairing that with the Angry Birds is a stroke of marketing genius and helps anyone who sees the person wearing the shirt know that you are a master of geek culture!

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