Engineer To Entrepreneur, Joe Born Is Very Cool!
There are not many successful businesspeople who advocate dropping out of college if it is necessary to pursue your dreams. Steve Jobs often referenced his dropping out of college as a seminal event in the creation of Apple Computers. Similarly, Joe Born frequently advises those considering the tech sector for employment to use the freedom college life affords to explore all of the options your imagination can conceive. Born now sees college as an occasional impediment, as he believes it frequently leaves graduates unprepared for the modern business and tech markets. Why should anyone care what Joe Born’s views on college are? He is the CEO of Neuros Technology!
For the record, Joe Born did graduate college before he took the tech sector by storm with his simple and surprisingly vital gadgets. Joe Born earned his Engineering degree from the Austin branch of the University of Texas and almost immediately after began to apply his engineering knowledge to create products for the tech sector. Even today, as the co-founder of Neuros Technology, Joe Born continues to innovate and use his engineering knowledge, as opposed to focusing on the business aspects of running the company.
Fresh out of college, Joe Born started his own technology company, Digital Innovations. When Born met Collin Anderson, the two made Digital Innovations into a consumer electronics service where they repaired scratched CD and DVDs. By 1998, the pair had honed their technique and technology and in December of that year, they released the SkipDR. The SkipDR is a simple consumer electronics device that carefully polishing off a scratched coating on a disc – DVD or CD – to allow you to play your media without any skips or interference. The SkipDR was wildly successful in the marketplace and continues to sell exceptionally well.
Following the commercial success of the SkipDR, Joe Born turned his attention to other aspects of digital media. Pioneering the concept of open sourced hardware – patent-free hardware that developers and designers could continue to alter and built upon to make new products for consumers – Born focused his efforts on the Neuros branch of Digital Innovations. By 2003, the Neuros digital media hardware development lab was commercially viable on its own and Born spun it off from Digital Innovations and left his first company behind.
As the head of Neuros Technology, Joe Born developed the Neuros LINK (a popular device that brings the Internet to your television), Neuros OSD (which saves any video you want digitally – even from an old VHS VCR tape!), the Neuros Digital Audio Computer, and the Neuros MPEG 4 Recorder. While Joe Born has focused on developing the technologies that have made Neuros a household name in the consumer electronics market, he has relied upon other executives he hired to focus on the business aspects of Neuros. Joe Born remains an inventor and creator first, a businessman second!
Recently, Born refocused his talents on products that utilize the Android operating system. Working to pair open source software with open source hardware, Joe Born co-founded SONR Labs. With his track record for success, Born’s SONR Labs is poised to present apps and hardware that will make Android-driven products easier and more interesting to use!
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