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Venga Increases your Restaurant’s Business

photo Venga_zpsreiaqwvy.jpgAs boring as it seems, analytics form the backbone of an intelligently operated business.  Understanding what your customers want and how to give it to them most effectively is arguably the best way to grow and maintain your consumer base.  Venga is a product whose creators understand this concept and have applied it specifically to the restaurant industry.  It offers an extremely useful and highly informative online platform for restaurants to analyze their customers’ purchases, habits and preferences. This information is often the most powerful resource one can have in ensuring maximum profit in any business.  Venga utilizes its own unique software to help you identify the key points in giving patrons what they want so they return on a regular basis and to create new customers.

In simple terms, Venga changes how restaurants connect with their guests and develop the merchant-consumer relationship more fully.  It takes customer information directly from the Internet-connected point-of-sale system.  Thus, tech support should be a key concern for users because Venga’s service will not be accessible if the register or the computer the files are stored on should fail. Several factors in the software’s algorithm work to gather the most in-depth consumer information possible.  They include the frequency of a customer’s visit and his or her spending and favorite items.  Using Venga, restaurants can gather this information quickly and easily to create the most useful customer data profiles.

Venga works for its clients by helping them offer better customer service.  It automatically produces detailed patron summaries for servers to use for upselling and more personalized service.  All of this information is easily accessible right from a restaurant’s own register or linked computers so that servers can have this data in real-time.  While it helps businesses to gain new customers and encourage others to continue coming back, it does so in a way that is easy to sustain.  As long as users can address data recovery concerns in a timely manner, they can continue receiving the benefits of Venga’s service.

Venga offers a few key benefits that further help to drive profits.  For restaurants with multiple locations, the information is always available no matter which location a customer chooses at any time.  You can communicate with guests, and they can make special requests in a forum more fitting than social media.  Venga will also automatically send emails to guests who have not visited recently to invite them back with whatever incentives you approve beforehand.  With Venga, restaurants can easily target their visitors to encourage more spending and inspire loyalty while improving the guest experience.

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