Computer Support Blog

The online grocery delivery marketplace is rapidly growing, and a company trying to fit into this crowded industry needs something that sets it apart.  Greenling is one of these companies, delivering fresh produce, meat, dairy, and just about any other grocery items to your house fresh from local farms on a subscription basis.  The idea is to bridge the gap between those who want to eat organic and local but do not have the time or means to attain it.  Most grocers, even large chains, have extremely limited selections of organic food, very seldom from local farmers.  It is also distinct from other online grocery delivery services in that it does not require a group order and it is not specific to only vegetables or fruit or strictly meats.   Greenling allows users to eats healthier, focusing on creating meal kits according to a customer’s desires, while at the same time helping small local farmers.

Greenling is a subscription service that allows customers to sign up to receive a box of food on a regular schedule with the option of predetermined boxes or the ability to customize a box.  Each box comes with a list of the specific items in it, and users can go to the website to watch a video providing information on every farmer who provided the food.  This helps to establish customer loyalty while enabling people to know exactly whom they are buying from and how it affects their local economy.  Users can access it anywhere they have an Internet connection, so tech support issues with their personal computer will not interrupt their ability to view the site.

Customization options are numerous.  There is an option for a vegan box, for instance, and a customer can swap out anything typically included that he or she does not want.  There is also an option to receive meal boxes with recipes and enough fresh ingredients to feed two people.  Rather than simply getting produce this way but still needing to go to the grocery store for other items, users can get all of the meats, produce, bread, milk, and nearly any other grocery items they need sent to their door.  Greenling uses a produce storage system that allows food to be in the heat for several hours without spoiling, making scheduling of deliveries very flexible.

Greenling focuses on developing relationships with local farmers and integrity with them and customers.  When food shortages strike, Greenling can get the food and supplies that even the larger grocery chains could not purchase because of its relationship with the farmer individually.  Connecting farmers and customers makes the company something of a home network service for food delivery.  For those who desire to skip the trip to the grocery store, Greenling is a great opportunity worth trying.

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Filed under: startups