Colingo Makes Learning English Personal
Several startups have sprung up with a mission to take on language learning programs like Rosetta Stone and take advantage of the remaining needs in the language learning market. Similar to a few such startups, Colingo is taking a web-first approach. It uses in-browser video chat to bring language learners together with native speakers to help them learn through conversation and immersion. However, while some startups and services focus on breadth and offer support for multiple languages, Colingo stands out from the pack by focusing on English-language proficiency and learning. Its developers want to create a live, global and digital English school, starting with the launch of its teacher-led, group video chat classes, personalized skill training and private tutoring.
Colingo features tech support so that anyone can use it on any Internet-connected device. Unlike most new software or programs, actually works best on a desktop or laptop to meet the growing demand for quality English-language learning services in developing countries. It has dozens of teachers, 70-plus curricular skills and over 150,000 students from 180 countries in its network. There is a quickly growing demand for quality English-language learning programs across Latin America in particular, and Colingo differentiates itself by not only focusing on English, but a particular segment of English learners. Colingo’s core demographic is those who have a basic understanding of English but lack the confidence or fluency to speak comfortably in conversational and professional settings.
Available live all day, Colingo’s classes aim to blend, in its creator’s words, authentic conversation about contemporary topics with a more structured curriculum of skill training and assessment. Thus, while users have the freedom to join as many classes as they want and seek, private, one-on-one tutoring at their own pace, Colingo works to strike a balance on its approach to language education. It is casual and conversational, so ESL students can learn English from a certified teacher and native speaker by discussing topics they actually care about, whether the latest sports news, the day’s political headlines or celebrity gossip. They need little more that dependable computer support to ensure they can always access Colingo’s service.
The idea is to remove formalized learning methods from language education, whether repetitive memorization or using boring examples and exercises. The goal of removing the formality from learning is to provide a more authentic and appealing learning experience, balanced with the structure of training and assessment on over seventy core grammar and pronunciation skills. In addition, Colingo is a Small Private Online Class (SPOC) platform. Conversely, the Massive Open Online Course (MOOC) model that is now popular has a high dropout rate due to a lack of sustained interpersonal interaction. It is easy for students to fall through the cracks when their classmates are remote, remain relatively anonymous and number in the thousands. By using live, online classes as the centerpiece of its platform, group interaction among students and teachers makes learning English as personal and effective as possible.
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