Karl Wirth Founded Evergage to Help Websites Respond to Visitors in Real-Time
Trying to react to how customers interact with and perceive a website is one of the most difficult challenges of modern marketing. Companies devote extensive time and resources to constantly updating their websites in reaction to how visitors spend time on and engage with their sites. Usually, companies perform long-term tests, which help them decide on new designs and content for their pages. However, a new startup has released a product that can help businesses react even more quickly and dynamically to how people use their sites. Cool person in technology Karl Wirth founded Evergage to create a system where companies can react to visitors on their site in real-time and provide specially tailored content to users depending on their behavior.
Wirth’s site lets companies track what users do on their website in real-time and allows businesses to develop ways to react to those actions. Evergage provides companies with a user-friendly platform that lets people customize the way a website responds to customers. Users create personalized interactions based on visitor behaviors. Wirth wants even non-technical personnel to be able to use his platform. This cool person wants marketing professionals to be able to use Evergage without extensive help from office tech support.
Wirth’s service also lets companies deliver responsive messages in real-time on their site. Evergage allows people to view real time analytics and see how specific users are behaving. Using Evergage, someone could deploy a message to a customer who performed a specific action on the site. For example, if a customer spent a significant amount of time in a session on a sales page but then backtracked to another page on the site without making a purchase, an Evergage user could deliver a pop-up message to the user asking for feedback to determine why they decided not to buy. Users can design pre-written messages for certain actions or write new ones in real-time when tracking specific users. If companies use Evergage but have employees that struggle with this real-time response system, they can hire a business IT support service to help with training their staff to use the platform.
Wirth founded Evergage in 2010 and has acted as CEO of the company for nearly four years. Before founding his own business, Wirth worked in management at numerous other tech companies. He was the director of security business at Red Hat for some time, as well as the director of product marketing at Sentillion. Wirth knows what it is to be a leader in the technology industry, which will help as he continues to grow Evergage as a product and organization.
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