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Making Marketing More Efficient: YOU Unwittingly Help The Data Miners!

If you have had M&M’s lately, you might be contributing to a growing problem without even knowing about it.  M&M’s has a current promotion on many of its wrappers advertising the chance to win free movie tickets.  This is very exciting; in addition to getting some candy, you have the chance to get into a movie for free!  How cool is that?  Your response might be a little different after you pull back the curtain and look at what MARS/M&M’s is actually doing (and they are not the only ones!).

When you go on the Internet to enter the code found on your wrapper of M&M’s, the site requests your birthdate and state.  This is a very odd redundancy as the M&M’s website requires you to provide your birthdate just to access the site (it reconfigures for different age groups, which is admittedly pretty cool).  After you have added your date of birth and state or territory, you may enter your game code.  When you enter your game code, you are compelled to provide your e-mail address before the site will tell you what you have won.

And lo!  The vast majority of winners who win anything from M&M’s.com have to enter their address . . . so M&M’s may mail you your movie coupon.  This may seem like a very exciting process that has you eager to go to the movie, as well as eat more candy (you could win again!).

But what has really happened?  In the space of about one minute, you have provided the MARS/M&M’s Corporation with your name, address, e-mail address and birthdate.  You have given the company everything they need to put you on a mailing list!

Virtually every company with an online presence now gets their data directly from their customers in this fashion.  Why pay for a mailing list from a competitor when you can simply have your customers furnish their contact information under the guise of winning something?  The bottom of the receipts for Taco Bell and Wal-Mart promise the chance of money each month when you call and inform the company about the service you received.  Some users online have reported spikes in e-mails from companies like Wal-Mart following filling out those surveys!

It used to be that businesses kept customers in the dark about how their names ended up on mailing lists.  With the rise of Internet contests and surveys that require you to give your contact information, the process is being redressed poorly.  But kudos to the big companies!  They have realized they do not need data miners; they just need to offer the possibility of getting something more with your seventy-five cent candy!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


The Electronic Health Record May Eventually Be The Future Of Health Care.

The United States is full of fiercely independent people.  These independent Americans have a tendency to resist any form of change that involves the United States government.  When the U.S. Postal Service first adopted the ZIP code, these independent alarmists preached that the government was categorizing its citizens!  While members of this same subculture have resisted the Electronic Health Record, they are not the biggest obstacle to the adoption of the new technology.  Doctors have actually been slower to adapt to the practical development of the EHR than consumers or developers!

In case you have not heard of it, Electronic Health Records are a relatively new concept that would provide doctors with a universal framework for medical records through the United States government.  The Federal government has sought to create both an identification card and a standardized computer system that would make your medical records completely portable.  More than simply a database, the EHR would completely overhaul the field of health informatics.

The Electronic Health Record would be accessible through the Internet or a more protected government/medical intranet (this is part of the technology that is still under development and the subject of much debate).  In order to gain access to your records, you would need to provide your identification card.  Swiping your identification card in the EHR terminal, your doctor would have complete access to your entire medical history.  The EHR is not a system like stuffy old medical records; it is more like a Cloud-based multimedia presentation!  Every doctor you have ever had will make notes in your EHR and they may include photographs, diagrams and even video footage of their procedures!

. . . At least, that is the theory of how the EHR will work.  Despite mandates and government incentives, many doctors have not purchased an Electronic Health Record system.  There is a sizable portion of physicians who have purchased their EHR hardware, but have not used it yet!  In addition to bearing the expense of the EHR system, many doctors have been resistant to take the time to learn the new computer system that the Electronic Health Record creates.  Moreover, doctors with vastly different proficiencies in using the system contribute to each patient’s record.  If a particularly loquacious doctor provides an extensive narrative that is read by a doctor who just needs bullet points, your treatment may be delayed.  Similarly, if a doctor does not provide all necessary information in a useful fashion, your next doctor may misdiagnose any subsequent ailment.

The theory behind the Electronic Health Record is that you will have an entirely portable medical history.  If your job transfers you to a different part of the country or you get hurt on vacation, your EHR record will give doctors in any medical facility every medical fact about you.  But because the system requires doctors to learn how to both contribute to and gather data from the Electronic Health Record, it is clear that the practical implementation of the EHR is still many years away.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Farms And Computers

While scientists work to engineer a completely artificial hamburger, computers are actually improving the agriculture industry in more appealing and practical ways.  Computer usage and ownership has been increasing in the United States steadily since 2001when the USDA began first seriously tracking computers on farms.  But just how do farms and computers relate?

In 2011, the USDA reported that 65% of U.S. farms have access to a computer, with 63% owning or leasing their own computer.  That statistic is significant in that it indicates that the agriculture industry is the most vital industry in the nation with the lowest computer penetration.  While large-scale farms have adopted the computer to aid in the business of agriculture, many family farms and farms run by an older generation of farmer have actively refused computer integration.

The farms that use computers largely use them for their Internet capabilities.  95% of farms that have a computer have Internet access.  The World Wide Web is being used to connect farmers across the country.  Oddly, it is the resistance of traditional farmers that may be hurting their own business.  The Internet provides local farmers with a new avenue to reach specialized local markets.  However, the USDA found that farms making sales between ten and one hundred thousand dollars only use their computers for farm business 41% of the time!  This is in stark contrast to the farms with sales above $250,000.  Those farms used the computer for farm business 72% of the time.  The willingness to use advancing computer technologies allows larger and specialized farms to continue to grow.

The most common use for computers on farms involves data storage.  Farmers use computers to keep track of workers and inventory.  While many of the smaller farms, the ones that resist the computer, still use traditional bookkeeping methods, most computer-connected farms use computers for keeping track of workers and payroll.  As well, computers help tech-savvy farmers keep a closer eye on inventory and supply chain issues.  By computerizing their feed and fertilizer inventories, farmers using computers provide more precise estimates to economic forecasters.  The estimates developed by economists from data supplied by farmers has been more accurately able to predict price spikes in the price of a gallon of milk, which is one of several key indicators in calculating the poverty line!

Farmers are also using their computers to get more accurate meteorological and climatological data.  Getting data on the weather is vital for farmers, especially crop farmers.  Livestock farmers are also helping to provide environmental scientists with data that is helping to predict and regulate more accurately the environmental impact of agricultural production, like the beef industry.  The flow of information both ways has helped to create sophisticated models that have prevented further outbreaks of Mad Cow Disease.

The agriculture industry may be the last big holdout in accepting the role of the computer, but those farmers that have adapted to the times are discovering the benefits of the computer outweigh the discomfort of change.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


If You Need To Monitor Dissolved Oxygen, The YSI ProODO Is For You!

Sometimes, the coolest products are gadgets that are exceptionally specialized.  Advances in obscure fields like water reclamation, climatology and the study of aquatic environments often come because the technology associated with the field advances.  A very cool product that is advancing the study and measurement of dissolved oxygen in water is the YSI ProODO Handheld Optical Dissolved Oxygen Instrument.

The YSI ProODO is a handheld sensor array that comes with all of the sensing probes and hardware needed to do in-the-field dissolved water tests.  The YSI ProODO is a handheld device with a LCD display that can be backlit if you are doing dissolved oxygen tests at night.  The YSI ProODO looks somewhat like a tricorder from Star Trek: The Next Generation with its sleek design.  One of the smartest benefits of the ProODO is that the handheld device is both waterproof and buoyant.  To those outside the industry, it seems like common sense that you would want your equipment for testing water in the field to be waterproof, but that is not the case for all dissolved oxygen instruments!  YSI seems to understand that accidents can happen in the water and making the ProODO buoyant helps researchers protect their investment.

The YSI ProODO is available in several kits, most of which are determined by the length of the cable you want for the probe.  The ProODO has sensor cables ranging from one meter – ideal for laboratory work where you are close to your samples – to one hundred meters, ideal for testing deeper environments where it is impractical to visit or where disrupting the environment would prejudice the readings.

The ProODO is all about not disrupting the environment and ensuring accurate readings.  The accuracy of dissolved oxygen sensing equipment is often called into question because each testing area in an environment is considered unique.  Scientists in the dissolved oxygen field do not want unique; they want representative samples.  To that end, the ProODO’s sensor features a self-stirring mechanism that mixes water only at the point you want to read in order to provide a uniform representative sample.  Equally important is the fact that the sensor on the YSI ProODO maintains its calibration from deployment to reading.  The stable calibration is especially important when you are experimenting at depths that would require the 100 meter cable!

With a test memory of 5000 sets, the YSI ProODO eliminates the need for additional data storage.  Even so, the YSI ProODO comes with YSI’s Data Manager Software which allows users to upload their data from the ProODO to a computer.  In addition to providing powerful analytical tools, the use of the Data Manager frees up memory on the ProODO.  The ability to reformat the memory makes the YSI ProODO an essential long-term tool.

Field-tested for durability, innovative to provide representative samples and easy-to-use for clear data retrieval, the YSI ProODO delivers the cutting edge for the dissolved oxygen industry.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Digital Music May Or May Not Save The Music Industry.

According to the IFPI Digital Music Report from 2011, the music industry is a 15.8 billion dollar industry.  In 2010, legal digital music downloads generated $4.6 billion.  That number, which represents 29% of the music industry, has a vast number of analysts reaching very different conclusions.  The report, which notes that the music industry suffered a 31% loss between 2004 and 2010, is enough to give audiophiles pause.

Digital music in the form of digital downloads – audio files traditionally found online – have been on the market for over fifteen years.  However, the music industry started more carefully tracking the market share of digital downloads in 2004, following the collapse of Napster.  The influence of digital music in the marketplace has only increased; since 2004 the value of the digital music market increased 1000%!

Even with the convenient access to music that digital music affords its listeners and the lower production cost digital music offers producers, the music industry has seen widespread revenue losses.  Most in the music industry want to attribute the loss of revenue to pirated digital downloads.  Trends of pirating of digital music vary with every country, but some areas with less stringent intellectual property protections contribute more to the loss of revenue from pirating.  In the UK, 76% of music obtained online in 2010 was obtained illegally.  Industry experts estimate that digital music sales would be 131% greater if all piracy ended.

But the industry analysts may be making too many stretches in blaming digital music piracy for the industry’s woes.  The Digital Music Report attributes the 12% drop in global Top 50 concert revenues to pirating.  That connection may be a false one.  There is no evidence to suggest that those who pirate music either were attending concerts before they became music pirates or are less inclined to attend concerts once they begin pirating.  A much more likely factor contributing to lower concert attendance is the global financial crisis which has left many without the disposable income to spend on attending concerts.

Moreover, the report acknowledges that at 30% of their revenues, the music industry invests more heavily than any other entertainment sector in marketing and A&R (artists and repertoire, which is essentially talent scouting and artist development).  The report and analysts are quick to blame music piracy as the overwhelming cause of 31% drop in the value of the music industry since 2004.  Again, this is a simplistic view.  In that same time frame, pop music has all but died, replaced by rap, hip-hop and R&B on most Top 40 stations.  It is just as likely that the A&R sector of the music industry radically misjudged what music customers would pay for as it is that the piracy of digital music has precipitated the loss of revenues.

New services like Google Music continue to bolster the legal propagation of digital music downloads; there is no corresponding A&R avenue to so vigorously promote new, quality artists.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Are Digital Comic Books The Future Of The Medium?

It will come as a surprise to no one that there has long been a strong connection between computers and comic books.  Since the early 1990s, artists have used  digitally-rendered, computer generated artwork to enhance their comic books.  A novelty at the time, computer artwork was used for backgrounds or conceptual points within a story.  Now, comic books and computers are intertwining in a different way through Cloud-based platforms and portable devices with extensive data storage.  Computers have become the display medium for comics through digital comic books.

Digital comic books are not new, though they have become more accessible to readers with recent advances in data storage capacity and Cloud-based storage.  Before data storage improvements, it was tough to get comic book readers to commit the hard drive space to the large files digital comic books occupied.   With Cloud technology and hard drives with greater data storage capacity, digital comics are coming into their own.

While Marvel Comics has had digital comics and a large computer support network for its users in place for years, DC Comics has been slower to adapt the technology.  With the reboot of DC Comics with their “New 52” strategy this year, DC Comics invested heavily in the digital comics market.  DC Comics sells digital comics on their “first look” nature.  New comics come out on Wednesdays and DC releases both the print and digital comic books on the same day.  Because most comic book shops do not open at 12:01 A.M. on Wednesday, digital comic readers may read the stories a few hours earlier than their friends.

As a business plan, digital comics are brilliant for both the manufacturer and the consumer.  For a limited investment in computer support personnel to transfer the printed images to a digital format, comic book publishers create a product with no materials cost.  Digital comic books replace the expense of publishing with vastly more affordable fees for data storage devices.

On the consumer end, digital comic books offer readers increased portability without risking their valuable collectible.  Collectors may keep the printed comic book in mint condition, but upload the digital comic book to enjoy the story.  Because of the Cloud-based distribution of digital comic books, readers need not have extensive data storage space to enjoy them.  Setting up the readers and apps may require some computer support to get the programs and subscriptions to run properly.

Despite the inherent benefits to the environment and the collectible value of comic books, digital comic books may not be doing a service to the medium.  The best graphic novels and comic books feature big artwork, sprawling panels that must breathe on the page.  That level of artistry is not represented well on a smartphone screen and the transitions between pages and panels may still be choppy on tablet computers.

Even so, the relationship between comic books and computers is now cemented and the future of comic books may well depend on the next technological leaps in portable electronics.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


OpenSecrets Keeps Government Accountable And The U.S. Free!

Free speech and free access to information is absolutely vital in a capitalist democracy.  Any government that allows individuals, organizations and businesses to contribute financially to the political process owes its citizens a transparent process for auditing those contributions.  In the United States, there is no easier system for tracking money in politics than OpenSecrets.

OpenSecrets.org is a website run by the nonpartisan Center For Responsive Politics.  On OpenSecrets, you may investigate the fundraising of every political candidate registered with the Federal Election Commission.  Because the Center For Responsive Politics is not affiliated with the FEC or any political party, it provides unbiased tools that track the flow of money in politics.  Understanding how money flows to a candidate may provide voters with a realistic view of how that candidate will actually act when elected.  Because politicians are beholden to their donors, it is very easy to spot a hypocritical candidate.  OpenSecrets makes that very easy to do.  Because the website features a whole section on influence and lobbying, voters have easy tools to investigate the candidates on their ballot, whether the media does or not.  OpenSecrets shows which Political Action Committees donate money to each candidate, giving voters a more precise picture of the political landscape.

OpenSecrets.org features a very easy to use interface and a powerful search engine.  Users may find quarterly representations of a candidate’s financial standing through prominent tabs.  Clicking on the Politicians & Elections tab easily transports you to a guide for any Federally-recognized election for the current election cycle.  Clicking on a candidate or politician’s name, OpenSecrets.org provides you with the current financial status of their campaign!  The interface is so easy to use; you can be at a political rally and check the candidate’s finances on your smartphone!

Arguably the best tool that OpenSecrets.org provides is a powerful donor lookup tool.  OpenSecrets has archived all the FEC’s donor filing documents and provides you with complete, free, access to them!  By clicking on the Donor Lookup tab, you can find out if any private citizen has donated to any political campaign dating back to 1990 when the disclosure laws went into effect.  The Donor Lookup tool on OpenSecrets.org can give you a better idea of who you are voting for, what issues are important to your friends and just who puts their money where their mouth is when it comes to politics!  Moreover, the results come in fast; the typical search on OpenSecrets takes less than a second to execute.

OpenSecrets is a powerful political tool, especially in a time when the Courts frequently fail to protect access to information that should be public.  OpenSecrets is an online storage depot of information that belongs to the public and we are lucky to have such a sophisticated system watching the flow of money in politics.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


The Future Of Trading Cards? Digital Trading Cards From Interactive DTC Are Pretty Cool!

William Shatner tells a great story about trading cards.  He talks about how when he was a kid, he would put baseball cards in the spokes of the tires of his bike and cycle around, enjoying the “click click click” sound the card would make.  When Shatner first encountered a modern trading card with holographic technology, it surprised him.  One has to wonder how Shatner would react to seeing the new generation of trading cards, presented from Interactive DTC.  Interactive DTC has changed the trading card industry by creating Digital Trading Cards.

Digital Trading Cards are CD-ROM discs that are rectangular instead of the traditional circular disc.  Interactive DTC wanted to create a more permanent medium than the cardboard trading cards of yesteryear and with the Digital Trading Cards, they succeeded!  While the trading card industry had previously been preoccupied solely with condition and rarity, Digital Trading Cards drive trading card enthusiasts to prioritize content.

Interactive DTC obtained the license to many significant franchises that had been very popular with traditional trading card collectors.  As a result, there are Digital Trading Cards for The Lord Of The Rings, Stargate SG-1, Buffy The Vampire Slayer, as well as sports figures like Chad Muska, Brian Deegan, and Bruce Irons.

Using the Digital Trading Cards is very easy.  Each card-shaped CD-ROM features a silkscreened image emblematic of the disc’s content.  So, for example, a Digital Trading Card from Interactive DTC’s The Two Towers set might feature Frodo Baggins or King Theoden.  Placing the Digital Trading Card into your CD-ROM drive activates the card.  Each card contains a wealth of content that does not require any additional computer support; each disc features the Interactive DTC browser program.  The Digital Trading Card is a true multimedia experience.  In addition to having images, each card features movies, interviews and other data.  The NASCAR Digital Trading Card set featured music, interviews conducted by Interactive DTC, photo galleries of each featured driver, video footage, racing tips, games, statistics (just like old baseball cards!) and 3D model programs of each racer’s car and shop!  The Digital Trading Cards truly bridge the divide between card collectors and video game players by providing content both will appreciate.

You must connect to the Internet to get the full benefits of the Digital Trading Card. Interactive DTC provides Internet support for collectors through a platform on their website that allows registered collectors to trade cards with one another.  Interactive DTC wanted to continue the fun, social aspect, of collecting, so each physical disc contains multiple Digital Trading Cards.  Through the online platform, collectors may swap their duplicates!

The old adage in investing in the collectibles market is “collect what you love.”  For decades, trading card enthusiasts have been subject to a shifting market that prioritizes card rarity at the expense of card content.  With Interactive DTC’s Digital Trading Cards, fans of big media and sports franchises get to return to collecting what they love instead of chasing an almost unobtainable, expensive rare card.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Iomega eGo Mac Edition

Protecting files and having adequate data recovery resources available is essential today.  This is one reason why Iomega’s eGo Mac Edition portable hard drive is a vital tool for Mac users.  The Iomega eGo Mac Edition portable hard drive features the sleek look Mac users have come to expect from Apple computer products.  Iomega’s vital hard drive will not clash with the style Apple pioneered.

More than flash, what the Iomega eGo Mac Edition portable hard drive has is function.  The Iomega eGo Mac Edition portable hard drive connects to a Mac computer through the USB 2.0 port or the Mac FireWire 800 ports.  The Iomega eGo Mac Edition portable hard drive makes great use of the FireWire 800 ports as they allow the hard drive to back-up data almost twice as fast as through the USB port.  Using the Mac computer’s FireWire 800 technology, the Iomega eGo Mac Edition portable hard drive backs up a Mac’s hard drive at a rate of 800 Mbits per second.  The USB is not slouching at 480 Mbits per second.  Either way, a 500 GB hard drive may be copied to the Iomega eGo Mac Edition portable hard drive in less than five hours.

Because this eGo is for Mac computers, the Iomega eGo Mac Edition portable hard drive instantly interacts with a Mac through the Time Machine program.  Iomega generously includes all of the needed cables, which makes the Iomega eGo Mac Edition portable hard drive useable right out of the box.

With portability being an essential function of the Iomega eGo Mac Edition portable hard drive, it is worth noting that the portable hard drive is barely over half a pound and only 5.3” long by 3.53” wide by .76” deep, so it travels as easily as a mobile phone does!  The Iomega eGo Mac Edition portable hard drive protects the data it is storing through the Iomega Drop Guard Case.  So long as one does not drop the Iomega eGo Mac Edition portable hard drive from a height greater than seven feet, this portable hard drive keeps data secure enough to leave the user feeling fully confident.

The benefits of the Iomega eGo Mac Edition portable hard drive cannot be understated.  Data may be stored off-site for secure data storage, preventing the need for other tools unless actual computer repair is required. With the security and durability of the Iomega eGo Mac Edition portable hard drive, Mac users have found their essential Mac accessory.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Mad Cow Disease And Computers

It has been almost eight years since bovine spongiform encephalopathy, more commonly known as Mad Cow Disease, was an international story.  While dramatic agricultural reforms in the meat industry played a large role in keeping Mad Cow Disease from spreading, computer support via computerized models continue to play a key role in monitoring and preventing a Mad Cow outbreak.  Computer models that calculate far more accurately than a single person could are now protecting humans.

According to “Mad Cow And Computer Models: The U.S. Response To BSE,” the sheer number of variables needed to calculate the vectors of a Mad Cow Disease outbreak are staggering.  Despite the seemingly daunting task of correlating all of the necessary data through computer support techniques, the USDA now has a model to predict and calculate the vectors of a Mad Cow Disease outbreak.

One of the significant challenges in predicting and tracing the outbreak of a prion disease like Mad Cow Disease is that the disease is only evident through an autopsy of an infected cow.  Once an infected cow is found, the race begins to trace back all of the relevant factors in that cow’s life.  Those factors include: the food source that each infected cow was fed from, every location where the cow lived, every cow in the herd with the infected cow each time the infected cow was sold and the location of the infected cow’s parents and offspring, if any exist.

To get this data, the USDA must have access to complicated databases of shipping records, sales records and inventory controls for both cattle and the cattle’s food supply.  While the USDA must be vigilant for these models to work, the most common challenge to the model is human error, missing data, or computer support failures.  However, with the database working ideally, the USDA hopes to have a rapid response plan in place to prevent both an outbreak that would endanger the United States and a series of sweeping mass cattle executions that would effectively end the beef industry.

The USDA’s database, if properly maintained, will allow ranchers to target specific cattle when authorities find an infected cow.  Based on feed source, herd and sales records, the USDA would inform every rancher who had a potentially exposed cow in their herds.  In other words, the database provides the possibility that the infected cow’s food source could be traced back and then predicted for all cows in the database.  Then, ranchers would be notified of which of their cows were likely infected with Mad Cow Disease and they could be killed before ever entering the human food chain.  And, if potentially infected cows already entered the human consumption market, the USDA could issue a more precise recall.

The computer models for Mad Cow Disease rely upon vigilance, precision and updates over a long period of time, but they offer the greatest potential for humans to survive an outbreak.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


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Patented - Patent Numbers: 6,898,435, 8,832,424 and 9,477,488
Additional Patents Pending