Computer Support Blog

Video content on the web is in abundance these days thanks to user-generated content on sites like YouTube and DailyMotion.  While there is much high quality entertainment available on these sites, there is still a lack of high quality How-to video on the web.  Even for subjects where there is a significant amount of videos, such as home computer repair, the vast majority of content is low quality with bad sound, bad video and no production value.  There isn’t a convenient and free space for people to access high quality how-to videos made by experts on the Internet.  Cool product Grokker is changing that by building a large video database that exclusively contains expert how-to videos for anyone interested. 

Currently, Grokker only hosts videos from three major categories of expert help: cooking, fitness, and yoga.  The reason for this focus is the origin of the site itself.  The company’s founder, Lorna Borenstein, created the site due to the fact she could find not find any quality fitness or cooking for videos on the Internet while vacationing.  Because of this discrepancy, she decided to fill the gap herself.  Therefore, Grokker was born. Grokker’s focus on fitness and cooking allows it to have extensive options for both categories.  This cool product even contains sub-sections for particular types of cuisine and specific types of workout and yoga routines.  For example, Grokker has sections for therapeutic yoga, travel yoga, and stress reduction yoga, as well as sections for American cooking, French cooking, and gluten-free cooking.  These are only some of the many options for expert how-to video that Grokker makes available to its users.  Of course, if people have trouble navigating Grokker’s video database, they can receive help from an online computer support service.

Grokker guarantees that all the expert videos that it provides to users are genuinely high quality and created by experienced cooks and fitness experts. The company can do this because it forces content creators to apply and go through a vetting process.  Experts can only post videos on Grokker once this application process is complete.  The premium quality of its video content is essential to Grokker’s business model, therefore it is easy to understand the emphasis the company places of acquiring content from true experts.  The Grokker team hopes to grab the attention of a few niches in the Internet video market with their plan for premium content.  It will be interesting to track their success as they continue.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman
CEO
david@rescuecom.com
1-315-882-1100

Filed under: online resources, startups