Alex Farkas Helps Emerging Artists with UGallery
Having a dedicated platform to promote and sell your art can have a significantly positive effect at any stage of an artist’s career. Getting access to such a platform early on is particularly helpful in the crowded world of fine art. That’s why cool person in tech Alex Farkas created UGallery in 2006. UGallery is an online platform that promotes and sells artwork specifically created by artists who are still young in their careers. Farkas knew the web could be a powerful tool for leveling the playing field between new artists and established ones. That’s why when he formed UGallery, he chose to target the emerging crowd of painters, illustrators, and photographers rather than chase after established names in the world of gallery art. UGallery’s model is dependent on newer artists submitting their portfolios to the curation staff at UGallery, which includes Farkas himself. UGallery selects the artists they want to promote and then help them set up a presence on their site where they can sell their work to interested buyers. Buyers who have trouble browsing through choices on UGallery can always contact computer support for help.
Farkas slowly has grown UGallery consistently over the years, but has managed to keep his staff relatively small, under ten people. Keeping the smaller scale approach has prevented Farkas from letting his company grow into another large elite corporate art gallery. On UGallery’s website, it clearly states that they aim to sell affordable art directly to collectors. This means they avoid the highest tiers of the fine arts community and don’t become just another art distributor. By keeping his company focused on a specific piece of the market and using a more direct model online, Farkas is hoping to set himself apart in the art community.
Farkas is also continually attempting to innovate and add more to UGallery. Recently, Farkas launched a commissions service on his site, which directly connects UGallery artists to buyers seeking specific commissions. Users who want a piece of art created specifically for their home or business can now browse UGallery’s site for artist profiles that match exactly what their looking to commission. Buyers who have trouble filtering through artist profiles using the site’s navigation tools can call phone tech support for assistance. By continually adding new services to his site, Farkas looks to avoid complacency and keep pushing his company forward.
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