Computer Support Blog

Internet social networks are still a relatively new phenomenon and as a result, programmers, businesspeople and the public do not yet fully understand the nature and impact of them.  For sure, Myspace, Facebook, and Google+ have all grown and attracted people to them, but there are few people who understand why.  To unravel this great mystery of why people use Internet social networks and how to retain users, there is Paul Adams.

Paul Adams is fascinated by sociology and studied social media on the Internet as it developed.  Adams holds a Bachelor’s degree in Design in Industrial Design and he earned his M.S. in Interactive Media.  Armed with those credentials, he initially entered the workforce as an industrial designer.  As a free agent, Paul Adams designed car interiors for Faurecia and he designed the vacuum that became Dyson’s best-selling vacuum in Japan!

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Serious photographers who live on the cheap and use computers for their digital photography are feeling the squeeze.  One of the best sites for altering digital photographs is closing down on April 19, 2012 and the virtual world of the Internet will be a little worse off for it.  The site is called Picnik and is has announced that it will be ending service soon, sending many photographers scrambling.

Picnik is, at least for the next few weeks, a free website where you could alter photographs you took.  The site was simple.  You uploaded a picture to their site, where Picnik provided tools to crop, resize, alter lighting and color settings, reduce red eye and do several other alterations to your photograph.  When you had the picture looking the way you liked it, you could download your altered picture and move on to more pictures.  This was a wonderful alternative to expensive, licensed programs like Adobe Photoshop or Photo Explosion.  Through Picnik, you could transform the photo you actually took into the photo you wanted it to be.

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Google+ has some real challenges to overcome as it becomes the new kid on the block of social networking sites.  Even so, Google has shown resiliency in its corporate history, so there is every reason to believe that Google+ could become the next Facebook at the top of the social network food chain.  Here is why Google+ may well succeed:

1. The social network market is dynamic.  Google+ enters the social network race exceptionally late.  Even so, the rise of Facebook and Twitter over Myspace illustrates that users have remarkably little brand loyalty to their social network.  Users have Facebook for friends and family contact, Picasa for online photo storage, and LinkedIn for professional networking.  Google+ combines all of those aspects, especially the data storage options for photo albums, all on one platform.  With over 40% of social network users belonging to 3-5 social networks, it is clear that social network enthusiasts enjoy the process of exploring new networks.

2. The Google+ interface.  The Google+ social network is based on the idea that people have several different groups or cliques to which they belong.  You make your own groups and associate your friends and acquaintances with whatever group you want.  You can watch as people move you between different groups.  The advantage is that you have the ability to compartmentalize the different people in your life and that is a clever way to run a single profile over many different interests.  The ever-changing nature of the Google+ relationship model encourages you to check in frequently.

3. The advertising.  Google+ advertising constantly during prime time this holiday season hits all of its key demographics fast, making it seem like it is an already established phenomenon.

4. A solid revenue model.  Google+ arrives on the social networking scene with its fundamental advertising revenue model in place.  Because Google’s AdSense is already in place and integrated with the Google+ platform, Google does not need to devote nearly as many resources to courting advertisers.

Google wants a piece of the social networking business, but they are coming very late with Google+.  Even so, it seems the platform has everything needed for Google to have another success in its portfolio.  Because social network users are fickle enough to constantly change their relationships, Google+ seems to have an interface that speaks directly to its target demographic.  Just as Google+ allows users to move friends among different groups the user creates, Google hopes to woo users from the other social networks.  Hopefully, it has a model to keep them there once they land on Google+!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

It seems that no matter whom you talk to recently, everyone has his or her favorite browser. If you express any other opinion, you may find yourself in a debate over which is the best browser, but how can you know which is the best browser if you do not know about the different choices?

The four most popular browsers are Internet Explorer, Firefox, Google Chrome, and Safari. Internet Explorer, commonly shortened to IE, has the most users with a market share of 52%, according to NetMarketShare. IE is the default browser preloaded onto most computers and many people simply use it out of convenience, however, it is by no means the fastest or sleekest of the choices. IE does not have the internal spell check function that the other three have, and it is the only one that does not support Macs.

Firefox is slower than IE in start-up time, but faster in navigation time and with 22% market share, Firefox is the second-most popular browser available.  One of the downsides of Firefox, however, is that it does not use thumbnail previews to allow users to preview pages by hovering over the tab.

Google Chrome, the newest of the popular browsers, has been rapidly growing in popularity. Chrome’s market share is currently at 19 percent after only three years. The best features of Chrome include its speed, simple design, and the Omnibox, which allows users to search directly in the address bar.

Safari, made by Apple, has the smallest market share of the popular browsers with only 5%. This could be because its main market is Macs. There is a Windows version, but with the other great browsers available, it is possible that PC users have already made their choice. The best things about Safari are its great look and the convenient gallery of most-browsed sites.

The best choices in terms of Internet security are Firefox and Chrome. Firefox has a ‘private mode’ that can be turned on, in order to increase your Internet security, which does not affect how your browser appears. Chrome uses ‘sandboxing,’ which means that each tab runs on its own and therefore better contains any threat to your Internet security. IE has good security, but it is not quite of the innovative quality of Firefox or Chrome. Safari does not have a private mode or anti-phishing capabilities, according to NetMarketShare.

Overall, there is no ‘best browser’ out there. Each one features different benefits, so choose one based on what you want out of your browser. Chrome fades into the background, Firefox is the fastest, IE is the most popular, and Safari has the reliability of Apple. Each one is unique and targeted at different browsing needs, but there is no rule that says you only have to have one. Try them all and keep whatever works for you, or use different browsers for different things – it is all up to you.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

The very popular film The Social Network chronicled the rise of Facebook, but because the movie is concerned with the origins of Facebook, many people associated with the company were not featured in the film.  One notable person who joined the Facebook family well after the events depicted in The Social Network was Otilia Otlacan.

Otilia Otlacan worked for Facebook for one year at Facebook’s Dublin offices.  As an Advertising Operations Associate, Otlacan was intimately involved with effectively branding Facebook for the UK marketplace.  Equally important, Otlacan was responsible for positioning brands like Kellogg’s, Sony, Visa and Chevrolet on Facebook in Europe.  At a time of financial instability worldwide, Otilia Otlacan was developing and executing advertising campaigns on Facebook for some of the world’s biggest companies!  As an Advertising Operations Associate, Otlacan ran advertising campaigns for Facebook that impacted markets in twenty-five counties and fifteen different languages!

How did Otilia Otlacan become such an advertising powerhouse when she only received her Master’s degree in marketing in 2003 (at age twenty-six!)?  Otlacan is a very talented professional, who seemed destined for success when she first received her certification as a Programming Languages Analyst from the Romanian Ministry Of Education.  From there, she focused her attentions on marketing throughout Europe.  For a few years, she worked for local computer and marketing companies in Romania, Athens and Dublin.

Her big break came when Google discovered Otilia Otlacan.  In 2006, Otlacan became an Advertising Account Associate for Google in Dublin.  There, she was responsible for creating the Google AdSense market for the UK.  Primarily responsible for promoting Google AdSense across the countries in Europe that had not been exposed to – or successfully integrated – Google Ads, Otlacan made Google advertisements a powerful tool for many European businesses.  Her success with Google made her very attractive to other businesses in Europe that saw how successful she was with promoting the Google advertising platform in the UK.  Otlacan left Google to help smaller companies like muzu.tv and Jolt Online Gaming improve their revenue streams through more effective advertising.  She was so effective as Jolt’s Online Marketing Manager that Facebook wooed her when they needed an Advertising Operations Associate in Dublin!

Now, Otilia Otlacan is a marketing manager for Innova Systems & Technologies and she runs her own business.  In 2008, Otlacan and Andrea Franco formed RightFit Media, which they run together.  RightFit Media is a consulting firm that helps companies effectively advertise on the Internet.  Otlacan also runs a very popular blog on online advertising, sharing her expertise with the world!

Otilia Otlacan is smart, stylish and has experience sought after by multi-billion dollar companies like Facebook and Google; but now that she is striking out on her own, her experience can help your company, too!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Performing a Google search on people has become a normal, even necessary, way of doing an amateurish background check. Employers use Google to verify information about job candidates or check if anything noteworthy comes up like encouraging (or discouraging) reviews, pictures of excessive and unflattering partying, or significant past achievements. Likewise, friends and potential dates are frequently turning to the simple Google search for information about others. Of course, no discussion of Google searches would be complete without mentioning the searches that we perform on ourselves!

Curious about the strength of their own Internet security and the public availability of their information, many people Google their names to see what they get. In fact, this is an easy and powerful practice that many people frequently ignore. For those who have not done this before, now is the time.

Even if you are too scared to find out what’s out there about you, Google your name as soon as possible because whatever you can see, other people like friends, employers, and worst of all, creepy stalkers, can see too. By performing a Google search on your name, you can empower yourself by working to clean up messy and undesirable links that find their way online.

Perhaps a Google search of your name brings up old or unflattering pictures, or perhaps your results contain a link to a blog you wrote in high school that you now regret. Regardless, there are several ways to approach deleting links to blogs, articles, pages, pictures, or videos that you don’t want to be available to the public.

The easiest way, naturally, is to try to delete the content yourself if you still have access to it. If it’s a blog comment that you don’t like, see if you can retrieve the user name and password for that particular blog and manually erase it. When this isn’t an option, try contacting the webmaster and polity ask that he or she take down the negative content.

When it comes to extensive online activity that you just can’t even begin to tackle and delete manually, consider using an app like “Exfoliate” which works on iPhones and Smartphones to delete old Facebook content like comments, likes, and posts.

Sadly, it is often the case that despite having a lot of tech support skills and being highly computer savvy, some links are too stubborn and will continue to linger in cyberspace, even when you might not want them there. The best solution to such problems is monitoring what you allow to get online in the first place. Being information paranoid isn’t necessarily a bad thing. So go ahead and freak-out about sharing anything online. After all, it’s better to be safe than sorry.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Google Maps has expanded from just an online map system to an indispensible navigating system. In fact, newer Android phones come with their unique Google based GPS. Other uses, as you probably know, include getting directions, measuring distances, viewing satellite images, and, every once in a while, making a beautiful and creative short film like “Address is Approximate.” Still, if you’ve been a regular Google Maps user since the service’s inception, then you’re probably familiar with the occasional inaccuracies or glaring omissions that occur in some maps. Such problems used to be much more frequent in the early days of Google Maps, and are slowly becoming fewer as Google enhances the software. The cartographic data has been steadily improving since Google launched Google Map Maker in 2008.

Google Map Maker relies on a volunteer community to add features such as new locations, more venue details, and new or changed streets to its maps. This is especially helpful for Google because mapping information is not readily available everywhere. Map Maker is free, fairly simple to use, and open to the public.

Of course, though this may seem like an overtly philanthropic, egalitarian and democratizing act on Google’s part, by allowing the people who are most familiar with their own areas to contribute cartographic data, Google is saving itself a lot of time and resources. Instead of dedicating funds and advanced tech support to populate and repopulate maps with ever-changing local data ad infinitum, Google has chosen to let users do it themselves!

In many ways, this feature is almost like the Wikipedia side of Google, a side where everyone can contribute. One major difference between the two, though, is that Google is slightly stricter about its guidelines for editing. When users (called editors in the Map Maker sphere) make edits or suggestions, those changes need the approval of other members in the community. The more your edits get approved, the more merit you gain in the editing sphere, and the better your reputation, the easier it becomes for you to make changes. As you advance in the meritocracy of Google Map Maker, your edits will start to go live automatically.

The interface itself is very simple. You can tag buildings, create their outlines, and add roads. Ideally, you would do this based off the satellite image of the area you wish to edit. Next, you input some data about your newly added locale, and once you pass the approval process, you can celebrate your latest position as a Google cartographer.

If you are mainly interested in updating their own neighborhoods or specific areas, Google Map Maker allows you to subscribe to certain areas and monitor any edits that occur there. Overall, Google Map Maker is a great way to contribute your knowledge and have some fun on a rainy day. Be careful, though, it’s easy to spend endless hours editing once you’re hooked.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Yet again, big names in the technology world are getting heat for wandering into the still grey area of online privacy. As most of our communication rapidly shifts into the cyber medium, and as we continue abandoning communication methods that can’t keep up with the powerful, interconnected nature of smartphones, tablets, and computers, we might as well get used to constantly hearing about privacy and Internet security issues.

In a milestone step in the debate over data collection and transparency, Facebook recently reached an agreement with the Federal Trade Commission about how Facebook now has to clearly ask users to opt-in to its new programs, as opposed to changing privacy settings without anyone knowing. The move doesn’t affect the social network giant’s past actions, but it does threaten to fine the company $16,000 a day for future violations. Well, that’s a relief, at least partly. It’s good to know that someone in the government is looking out for us. Similarly, the Irish Data Protection Commissioner’s office is currently subjecting the company’s international headquarters in Ireland to an audit based on user concerns over the amount of information that the company stores on users. Once, again, good on you, Irish authorities.

Android developer Trevor Eckhart recently exposed an equally serious threat to user privacy. The threat comes in the form of a built-in app called CarrierIQ that runs on most Android, BlackBerry and Nokia devices. The app records immense amounts of data on smartphone users such as keystrokes and locations without asking permission first. The supposed aim of the app is to provide carriers and developers with data to better manufacture their products, according to The Atlantic Wire.

After an intense back-and-forth between Eckhart and the app’s developer in which the latter denied Eckhart’s claim and ordered him to cease-and-desist from discussing the app in the blogosphere, Eckhart finally showed in detail how the company was violating users’ privacy. So now we are faced with a new problem; not only are companies spying on people under the guise of product development, but they’re also denying it. This adds a whole new level of eeriness to the increasingly powerful technological big brother.

In many ways, the invasion of our Internet and technological privacy is necessary for the continued development of technology based on user trends and the likes. Atlantic Wire’s article presents a very interesting dilemma that we now face. The question, then, becomes, where do we draw the line? Do we stop now and slow down technological advancement, or should we let Facebook, Google, apps likes Carrier IQ, among many others to read us like open books, all in the name of progress? You see, there’s no easy answer.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Among the many ways Google Maps has changed navigation is the introduction of Street View technology which provides users with panoramic images of streets and buildings in many areas. The technology first became available in the Unites States in 2007 and spread to other parts of the world soon after. Though for most people, the technology is a fun way to bring back memories or make arriving at a destination much easier, a recent online video shows a liberating and innovative new usage for the technology.

Using stop animation, director Tom Jenkins tells the story of a lonely desk toy who longs to get out of the dark office. One night, when his owner leaves, the toy decides to take a trip to the Pacific Coast. In the short film, his fellow office toys help him relocate a toy car in front of a large Mac screen and off they go! The result is a beautiful short animated clip called “Address is Approximate,” complete with music, lighting effects, and a heart-warming plot.

As the desk toy sits in the car, images of Manhattan reflecting on his sad face, a fellow desk toy continuously clicks the mouse to move from one screen shot to the next—and he does that all the way from Manhattan to the Pacific. Perhaps what makes the film so visually beautiful is the physical setting’s interactions with the on-screen journey. Rotating desk lamps give a real presence to the tunnel lights that appear on screen, desk plants complement the trip’s forestry, piled boxes move along the edges to imitate tall buildings, and another bright lamp floods the office with artificial sunlight.

The actual making of the film didn’t require complicated computer support on the digital end, but rather plenty of patience from its director. In one online interview, Jenkins says that it took him six nights to film and several months of production.

The film’s director and creator used a Canon 5d MkII to shoot the stills for the film then Dragon Stop Motion software to animate the images. Stop motion is an animation technique used to make objects look like they’re moving on their own by altering their position slightly between frames and then playing the frames rapidly and consecutively. The technology, though largely obsolete, still has uses in popular culture. Famous British show Wallace and Grommet, for example, uses stop motion as its animation method.

“Address is Approximate” is a reminder of how amazing tech support tools like Google Maps can be put to artistic use in even the most limited of settings.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

People are listening to more music than ever before, and free Internet radio is all the rage these days. Millions of people rely on Internet radio like Pandora and Jango to provide their daily dosage of tunes. Internet radio continues to garner more popularity as it offers listeners free music, as well as the chance to more-or-less customize their music preferences. It’s a great way to discover new favorites while remaining in your musical comfort zone. But what happens when you don’t want to just tune into what’s playing and want to listen to a specific song? In case you are wondering, no, the answer is not to illegally download the music, a practice that poses an immense threat to your Internet security, among other inherent reasons not to. Well, one option is to buy songs and use Google Music or iTunes to organize your library, but what if you don’t own that much music and you don’t want to pay every time you want to listen to Adele in the background? The answer is Spotify, an Internet music streaming service that lets users pick the exact tracks they want to listen to!

The first question that comes to mind is price. The good news is that Spotify offers a free version. Naturally, subscribers to the free plan experience occasional radio ads and other limitations like a lower sound quality and no offline mode. According to Wikipedia, after an initial grace period, the free version supports only 10 hours of music streaming per month, which is not that much for many people. Still, most Spotify users, around 7.5 million, currently use the free version, and given the service’s popularity, these numbers are certainly going to increase!

Upgrading to an unlimited account has the advantage of better music quality, fewer ads, and ability to listen in an offline mode. Spotify also boasts smartphone apps iOS and Android. So, similar to Google Music’s online storage feature, Spotify can act as a cloud music library. Regardless of which version you use, Spotify offers more than 15 million songs, having reached agreements with the big four music labels.

The service is quickly expanding to many European countries, and despite only having been active in the United States for a few months, it’s gaining immense popularity. Spotify recently announced in a blog post that is has reached 2.5 million paying users. Another recent major development has been the collaboration of Spotify and Facebook. To register for the service, you must use a Facebook  account—there’s no way around it. Once you sign up, you can share playlists and songs with friends, see what tracks others are listening to and follow your friends’ recommendations.

There are plenty of ways to listen to music. Spotify is just one of them, sure, but it’s also drastically different. Finally, we have a service that actually lets us listen to the music we want, share it, and instantly stream it for free.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com