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Triblio CEO Andre Yee Wants to Help Content Managers Work More Efficiently

Content marketing is a huge part of growing and maintaining a strong web presence for a company’s brand.  To bring people to one’s website, companies need to present online visitors with content that is both informative and enjoyable.  The more people that associate a brand with positive and engaging content, the better it is for that brand’s public image.  However, producing engaging content that draws people in isn’t a simple process.  There is a significant amount of work in planning and delivering content to aim for the most reach and engagement on the web.  Cool person in technology and Triblio CEO Andre Yee wants to help companies with that process.  Yee’s product Triblio is a content marketing management and analytics platform that helps content providers learn from their audience and strategize. 

Yee believes that producing great content for visitors means staying on the pulse of what a target audience wants to see.   Yee’s platform reports what content is currently driving engagement on the web to its users.  This feature helps content marketers develop insight into what their target audience wants to read and watch. Companies can use this information to strategize when determining what content to release and when to post it. Companies who experience connectivity problems when trying to log in to the Triblio platform may need help from a network service company.

Yee’s product also delivers in-depth analytics to its users.  Content marketers can see what articles drive the most engagement and produce return visitors.  Triblio even offers insight into what sort of content leads to the most sales leads for companies based on the data they collect.  Companies that have trouble accessing Triblio analytics data may need assistance from a strong business IT support provider.

Yee has been a successful executive in the software and tech industry for many years.  He has been CEO of other companies prior to leading Triblio and held a position as senior vice president of product development for Eloqua, which Oracle eventually acquired for $957 million.  Yee has been in high-pressure executive positions before and handled them well, indicating that Triblio has a lot of success to look forward to in the future with this cool person at the helm.

To learn more about Yee and Triblio, go to http://www.triblio.com/.

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