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Katrina Lake is Curating Style as CEO of Stitch Fix

Finding affordable clothing that still maintains a strong sense of someone’s personal style and looks great is not as easy as most people would imagine.  Many who have a particular sense of style often have to sacrifice those preferences due to financial setbacks or issues of availability.  Cool person in technology Katrina Lake wants to make finding one’s personal style and being able to flaunt it as simple as becoming a member of a subscription service.  Lake’s company Stitch Fix provides what is, essentially, personal fashion consulting by subscription.  Users pay Stitch Fix a monthly fee of twenty dollars and receive a box of five clothing items to try on for themselves every thirty days.  Customers decide what items to send back and which to keep.  They only pay for the items they decide to hold onto and simply return what they don’t want.

As time passes on, Lake’s company collects data about what a customer returns in order to refine what items they send to that customer in later months.  Stitch Fix uses this data to formulate a personal style that will appeal to each individual client.  The goal is to have a customer eventually keep every item delivered to them as they fit that customer’s sense of personal style. Users can sign up for the service online at the Stitch Fix website.  If someone has trouble getting onto the site, she may need to find online tech support to see if there is a problem with the connection.

Before Lake and her team send products to a new customer, they have that customer fill out a personal style questionnaire online to give them a place to begin.  Any customer who experiences problems while trying to access the questionnaire online may need home computer support service.

Before founding the Stitch Fix venture, Lake worked closely with the fashion, retail and technology industries while managing the blog of social commerce company Polyvore.  She has also worked as a consultant to e-commerce retailers in the past.  While her work with Stitch Fix is her first time acting as a CEO, this cool person does have plenty of experience in the world of business.  She also has experience with fashion culture and e-commerce, giving her strong insights that will help her build the Stitch Fix brand.

To learn more about Katrina Lake and Stitch Fix, check out https://www.stitchfix.com/.

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