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Addoway Ensures Trust in Online Sales

photo addoway-ensures-trust-in-online-sales.jpgIt can be difficult when shopping online to find the deal you want or to be able to sell your own goods in a way that is completely safe.  Even on a trusted site like eBay, you face many potential scams as either a buyer or a seller, and PayPal made many changes over the years after losing millions of dollars to fraud.  Nonetheless, the online market is a lucrative and worthwhile venture with great potential.  Fortunately for those who buy and sell online, there is Addoway, a service that helps you to utilize the online marketplace without fear.  It works to reduce fraud and make the marketplace experience more secure for buyers and sellers by allowing them to buy/sell from friends or other sources proven by social media.

Addoway uses Facebook Connect to help users find sellers with which their friends have had good experiences in the past.  All you do is run a search for whatever item you want to buy and the site lets you sort listings by your social connections. If you know someone in your social network who has interacted with a certain seller before, you see that person’s experience first.  This is helpful in a way that feedback and ratings may not be in such instances as dealing with a new buyer or seller with no history, and it works on recommendations from those you know you can trust.  It is usable from any browser on any tech device, so system recovery problems will not prevent you from accessing Addoway from a public computer or mobile device.

Linking with social media is a sure way to keep people accountable for their activity online in a way that an anonymous user who can create new accounts can avoid.  To that end, Addoway partners with business focused on reputation and influence to view statistics such as length of time online, number of connections, and past complaints.  By linking Facebook, Twitter, and LinkedIn, sellers can provide a great deal of information about themselves while establishing possible connections with buyers and other sellers based on their relationships on these social networking sites to increase trust.  Social networking is key, in fact, both to build trust and spread word about what you are selling, so it acts as a home network service for the online market.

Addoway is free for users to post and sell items from a home page similar to ones created on eBay.  It even allows sellers to import their eBay listings quickly and easily, which is perfect for eBay sellers who want to extend their reach and integrate other sales networks into their business.  Along with being able to link to social networking sites, you can provide URL addresses to your website and blog if you have one.  To be most effective, Addoway integrates with Facebook’s social graph and allows you to accept Google Checkout as well as PayPal for payment.  It is easy to see how Addoway could become your go-to online market.

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