Benjamin Satterfield Creates Products That Help Other Startups
New startups and growing businesses need all the useful tools they can get when developing new products and projects. Fortunately, cool person in tech Benjamin Satterfield has created multiple useful products that can assist teams as they work towards deadlines and release dates. Satterfield is the founder and CEO of both TestFlight and Twiddla. TestFlight is a useful service that streamlines the app beta testing process for software companies. Twiddla is a collaboration tool that works as a digital whiteboard of sorts where multiple users can connect and use digital highlighting and marking tools to communicate. Satterfield runs both companies concurrently and both companies have designed products to help project teams and startups do their jobs more efficiently. TestFlight allows companies to speed up the beta testing process and make it more convenient. Twiddla allows for better collaboration and communication, even across distances. In both cases, Satterfield is working to help others in the tech sector.
TestFlight, Satterfield’s most recent startup, began in late 2010. With TestFlight, developers simply privately invite testers, upload their build and Satterfield’s product handles the rest. TestFlight automatically distributes new builds over wireless connection and provides the development team with an analytics tracker that provides them stats about their beta testers’ usage. TestFlight also keeps all of this functionality in one place so it’s easily accessible and organized for software development teams. For a mobile app startup that is constantly trying to improve their app to reduce the amount of tech support calls they get, an automated service like TestFlight could be very helpful.
Twiddla is a simpler tool that helps with brainstorming and critique. Satterfield’s earlier startup, founded in 2007, allows multiple users to “co-browse” the web and mark up web pages with marker-style tools. This can help when designing a website or app and brainstorming ideas to improve the product with others. It has a chat feature, and is useable over long distances thanks to the Internet. Twiddla doesn’t even require a sign up or registration so any company (or even consumers) can use it. If you have trouble connecting to Twiddla, you should speak to your PC tech support provider.
Satterfield also previously founded Gigotron in 2008, a mobile app dedicated to helping people find independent music venues. Satterfield has built an impressive startup pedigree, and it will be interesting to see what he does with his companies in the future.
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