Local Measure Helps Companies Get Accurate Social Analytics with Location Tags
Social analytics aren’t always the most accurate way to find out what a company’s reputation is on the web. Most of these analytics tools scan social networks and find relevant posts simply by the mention of a business’s name and potentially a few keywords. However, this often means that these tools measure both positive and negative statements about a company in the same manner. Someone complaining about a restaurant’s menu and someone complimenting it could look the same in many tools as long as the authors used one or two of the same words. This situation demands a more accurate solution and the team at Local Measure believe that they have found one.
Local Measure is a cool product that adds another dimension to measurement of social media response and reputation management. Local measure checks the geotags on tweets, Facebook posts and other social media content in order to find out what people are saying online when they are nearby a store or restaurant. By checking the location, Local Measure believes it can derive a more accurate reaction from social media that people post while entering or leaving an establishment. Rather than only search for relevant keywords, Local Measure first scans through social media to find any posts made within a certain distance of a business. Then, this cool product searches within this smaller group of posts to find relevant keywords and more deeply analyze what customers are saying about a company. For example, Local Measure can tell companies if more people are making negative comments about a business when nearby or if they’re making positive and satisfied ones. This gives companies a better sense of how they are serving most customers and not just ones who post on online review sites later. Of course, companies won’t be able to measure opinions of those that need smartphone PC repair due to broken GPS systems. Even with a cool product like Local Measure, there will always be a margin for error.
Local Measure’s online analytics suite also lets companies delve even deeper into the social media that it collects. Stores and restaurants can even see what staff members perform best together by analyzing the times of day when more positive comments from customers and the times more negative comments come. Details like this are what the team at Local Measure believe can really help a company improve its operations. Any business that is interested in Local Measure, but has issues connection to their analytics system, should get network service before purchasing the product.
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